Bill Guertin | 800 Pound Gorilla Blog on SalesGravy.com

O Brett!

Ah, Brett!

O wherefore wouldst thy level of drama have appeared without ye in the N F of L in 2009?

Would it have been in Philly, with the Vicar of Violations toward Domestic Beasts? Perhaps in Buffalo, or Cincinnati, or Dallas? We need not speculate any longer, for thy soap opera is indeed tops in the major leagues!

Forsooth! Could it be possible that a breeze of family disturbance mightest disrupt thy decision once more? Perhaps a fit of guilt for avoiding thy pursuit of punt, pass and catch with thy local Mississippi high school team? Perchance a new advertising deal for a major retailer over your perceived ability to make a Decision?

How thrilling it will be for your huddle compatriates in purple to hear you call a play, and then reconsider your decision for fifteen seconds or more!

O, Brett!!  Thou fans dost love to speculate over thy insecurities, thy quirkiness, and thine inability to shave at peculiar times of the year!  Like fruit files on the rotten core of a once-sweet fruit, thou hast singlehandedly blurred the covers of Sports Illustrated, People Magazine, and Psychology Today!

How Boring!  Yea, Boring our sporting lives were! before you came in and out and in and out and in and out and in and out of our world.  Like Kirstie Alley with a doughnut, we knew not what ye wanted to be. But now, we do.

Do we not?

We do. Until, of course, the pre-season games begin, and ye feel the crushing blow of a Mario Williams sack, and remember once again how warm and cushy your body pillow of retirement felt.

And ye, Brett Favre, O 800-Pound Gorilla of the Gridiron, will once again ride into the sunset, weeping into the TV cameras, thinking we care as much as you do.

P.S.  To all my friends at the Vikings — I’m thrilled that you finally got your quarterback.  Really, I am.  But there’s got to be a better way to make a re-entrance!  Good luck to the Vikes and Brett Favre; it should be interesting, to say the least. 

– Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of clients includes the ticket sales departments of professional sports teams in the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and his second book, The 800-Pound Gorilla of Sales, is due this fall from John Wiley & Sons. Find more articles and valuable information at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.

You all know Brett Favre, the former — no, wait, maybe current — NFL quarterback. His media stalls and perceived indecisiveness on whether or not he’ll be playing in any given season have earned him more mentions in the media than his heroics on the field.

That reputation is actually starting to pay off for him.

Sears has tabbed Favre as a spokesperson for their home electronics department. According to the Wall Street Journal, Favre has shot a commercial for Sears spoofing his indecision by going back and forth over which flat-screen TV to buy.

Favre, one of the 800-Pound Gorillas of current (or maybe former) NFL quarterbacks, has way more talent than most of the current starters in the NFL. By using the tactic of stalling, Favre has actually created more interest and more demand for his services, and his value has actually gone up. He’s using his “decision” as a way to become a more dominant player in the NFL.

What unique qualities do you have that drive others crazy, yet actually work to enhance your value as a salesperson, a company, or an industry? Yes, Brett Favre is driving some people up a wall… but he’s going to be laughing all the way to the bank if he chooses to suit up for another year.

And he’s creating a new verb to describe someone who can’t quite make up their mind about something.

– Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of clients includes the ticket sales departments of professional sports teams in the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and his second book, The 800-Pound Gorilla of Sales, is due this fall from John Wiley & Sons. Find more articles and valuable information at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.