Ray Lewis of the Baltimore Ravens is a presence. More media coverage was lavished over him in this year’s Super Bowl than any other player, and with Lewis at linebacker, the Ravens were able to defeat the San Francisco 49ers in a very memorable game.
But what is it about Lewis that people are drawn to? He’s a hulk of a man; not super tall, but at 6’1″ and 240 pounds, with arms like tree trunks, he would certainly stand out in a crowd. His 17 seasons in the NFL is a testament to his toughness and conditioning, especially after coming back this season from a debilitating injury of a torn right triceps muscle.
Lewis’ style is brash but not obnoxious; he has a swagger but not at the expense of the other team. He’s a big talker, but not to make the other team angry as much as to inspire those around him. He earns what he talks about through mental and physical conditioning; he doesn’t give lip service without being able to back it up through preparation. He’s a giver through volunteering and donating his time and resources to several charities. He takes his role model status seriously, and minds his P’s and Q’s in his own personal life as best he can, despite being drawn into challenging situations on occasion.
Take another look at that list. Could the same be said about you and the way you’re perceived by those around you?
Whether you like Ray Lewis or not, his career is one that any of us in business would be proud of. He’s certainly not perfect, and none of us are, but if we’re to have a lasting legacy for those around us, Lewis is a pretty good model to follow.
Congratulations, Ray, on your second Super Bowl ring. May you continue to be a positive influence on those around you in your retirement.
– Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a sales training and consulting firm whose clients include the ticket sales departments of dozens of professional sports teams, including those in the NBA, NFL, NHL, Major League Baseball, Major League Soccer, and NASCAR. He is the author of two books, including The 800-Pound Gorilla of Sales: How to Dominate Your Market, and speaks regularly to corporate and conference audiences on how dominant thinking can improve sales performance. Reach him at bill@The800PoundGorilla.com, or learn more at www.The800PoundGorilla.com.