Cold Calling That Builds Great Relationships Most of us dislike putting on our “salesperson persona” when we make cold calls. We think it’s needed, however, because we’ve been trained to make the sale. And yet we’re interacting with a live, breathing person without having any real connection to him or her.  It often feels fake, and it often is.  ... Read More >> When the Going Gets Tough, the Tough Start Selling In a down market, you will be competing against the best and the brightest.  It’s imperative to have cutting edge knowledge and experience to take the lead in the sales force. Play it smart and invest in ongoing training even though it may seem counterintuitive to be spending money during a bad economy.  You’ll find the return to be well worth the investment. ... Read More >>

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