Martice E. Nicks, Jr is a Partner with Applied Concepts Institute, LLC , a Professional Speaker, Master Sales Productivity and Effectiveness Consultant, Coach, and Trainer. Martice has 27 years as a successful consultant in government and private sectors. He focuses on optimizing and integrating systems that drive revenue and facilitate organizational performance. Martice has held multiple executive and management positions in companies including founding and self-directed teams. His approach brings a sense of urgency to drive positive behavioral change and most importantly-measurable business results. Clients realize between 15-30% increase in revenue in 90 days. Salesforce.com Level 1 Certified.