E-mail Website Back Jerry Dawson Jerry Dawson is the author of, Sales 101: Principles in Action. Jerry’s sales career included stints as sales and marketing director, vice president of sales, statewide account manager, and regional sales manager. Jerry has spoken all over the USA, as well as internationally, helping explain the value of multimedia to educators, and has worked for a Fortune 500 firm as well as privately owned, smaller businesses. He has learned that no matter who you are, where you are, or where you are employed, there are universal sales principles that work. These principles are clearly stated, with examples from real sales situations to back them up.  All articles by Jerry Dawson Five Sound Sales Tips

Latest Articles How to Handle the Purchasing Department The Power of Influence Embracing Adversity for Success Marketing: Technology vs Face-to-Face How to Achieve Cross-Selling Success Finessing the Customer: Handling Objections Five Simple Sales "Closes" That Work How to Use Effective Delegation and Collaboration 3 Musts for Sales Success in the Future Selling Strategies - Solving the Pain or Creating a Gain Five Sales Lessons Learned from a Recession The Art of Motivating a Prospect Teamwork - It Really Does Make the Dream Work Customer Service: The Frontline Makes Your Bottom Line Marketing Strategies that Work Best During Challenging Times Integrity Leads to Sales Success Identify Your Prospect's Preferred Buying Style Developing Your Own Personal Influencing Style Customer Retention in Difficult Economic Times Negotiating During a Business Downturn No Voicemail = A Missed Opportunity Filling Your Sails – and Making More Sales – With Sisu Leading an Executive Team Effectively (and Growing your Sales in the process) How to Achieve Your Sales in 2010 Some Will, Some Won't, So What! Honing Your Prospecting Skills

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