According to author, Brian J. Bieler, successful Sales Professionals are not necessarily those with the gift of gab or good looks. Usually they are just ordinary people who are willing to learn new ideas. He concludes that selling has little to do with luck. It is a profession of specialized skills that require practice to master.

With his new book, The Sales Operator, Bieler has hit a home run. In this well written and superbly organized book he provides the essential foundation for a successful career in sales. My favorite chapter in the book is chapter 4 – storytelling. In this chapter Bieler takes on storytelling and the impact it’s mastery has on success in sales. However, rather than using a broad brush he digs into the details and offers a detailed framework for incorporating storytelling in your sales tool box. With each successive chapter he does the same; providing specific, actionable steps for improving skills that will move you to the top of your profession.  

The Sales Operator is a selling handbook that will serve you for years to come and deserves to be included in your professional library.

Note to sales managers: The Sales Operator is a tremendous training resource. I recommend buying a copy for each person on your sales team and then reviewing one chapter at every sales meeting. I guarantee that in just a short while you will see significant improvement in your results.

Ps. Don’t miss the story on pg. 129 it’s a classic . . . learn more at www.powerfulsteps.com