“The smartest thing I can do right now is keep getting better.  Improve my training, improve my products, and improve my advertising.  Everything I do now will pay off Big Time over the next 6 months, and it will all give me a tremendous edge on the other companies who are sitting on the sidelines right now.”

I was speaking with a client the other day about the economy and business, and he said something that surprised me.  We were talking about advertising and just as I was waiting for him to tell me he was pulling back, he told me he was charging ahead as aggressively as he could.  When I asked him why, he told me:
 
“Most companies are pulling back right now,” he said “And in a couple of months when things have stabilized, and they begin to move, I’ll be way ahead of them.
 
“This is the time to grab market share, get a jump on my competition, and to put myself in a position to capitalize as things turn around – which they will.”
 
As I listened to him, my own attitude started to turn around.
 
“You see,” he continued, “After the election things are going to settle down. Oh they may be touch and go for a bit, but after a while business will improve and companies will start focusing on growing again.
 
“The smartest thing I can do right now is keep getting better.  Improve my training, improve my products, and improve my advertising.  Everything I do now will pay off Big Time over the next 6 months, and it will all give me a tremendous edge on the other companies who are sitting on the sidelines right now.”
 
When we concluded the call, I was sold.  He was right – things are going to change, and everything that I do today will make me more successful when it does. 
 
As I thought about that call, I realized how true the saying, “Attitudes are contagious” is.  After weeks of hearing prospects tell me “we’re just sitting tight,” or some variation on that, I had gotten kind of down.  And I’m sure my attitude was coming across.
 
Today, I don’t let my prospect’s “recession attitude” infect me.  Rather, I give them a heavy dose of my attitude, and that’s keeping me positive, getting me deals, and attracting more clients to me. 
 
If you’re struggling right now, ask yourself: “Would you want someone to catch your current attitude?”
 
If not, then take a tip from my client and develop a recession-proof attitude!