What are you doing? Does anybody really care?

That was my first reaction to Twitter. Why in the world would anyone care if I was at the grocery store or hanging out with my friends? To me the entire concept behind Twitter was kind of stupid. So for months I resisted - a naysayer on the sidelines.

Slowly though it began to occur to me that Twitter held real value for my business - SalesGravy.com. With a few microblogs a day I could stay connected with my customers and keep them connected to me.

Of course with any new technology there is a learning curve. And in today's fast paced world not knowing how to use new technology to your advantage can hold you back, and worse, give your competitors' an edge in the marketplace.

So if you, like me, are asking "What can Twitter do for my business?" I highly recommend author Joel Comm's new book, Twitter Power - How to Dominate Your Market One Tweet At a Time.

Twitter Power shows you how to leverage the real power of Twitter for instant business benefits like reaching new markets and increasing sales. In the book Comm provides step by step instructions for integrating Twitter into your current business strategy. His techniques will help you build a loyal customer base, expand brand awareness, and generate buzz for your products, services, and in my case - web content.

One of the best parts of the book is Comm's 30 Day Plan For Dominating Twitter. This one chapter is worth the price of the entire book! This step by step plan will give you the kick start you need to get off of the sidelines and into the Twitter game. Give Twitter Power a try - it worked for me.

And be sure to follow me at http://twitter.com/salesgravy