Is the thought “I’m so busy” killing your sales? If you think not, then you might want to read on.

Have you ever thought the following when sales were really, really good:

- I’m so busy; I don’t have time to follow up on new leads?

- I’m so busy: I don’t have time to keep track of all of my marketing and sales activities?

- I’m so buy; I don’t have time to stay organized with business and personal paperwork?

- I’m so busy: I don’t have time to plan my work and work my plan?

- I’m so busy: I don’t have time to attend any more business networking events?

- I’m so busy: I don’t have time to learn more to further my own professional growth?

If you have had any of these thoughts, think again. Because it won’t be long before you will not have any sales at all. Your financial bank account will be quickly dwindling along with your emotional one. At which point, you will have plenty of time to:

- Follow up on new sales leads.

- Track all marketing and sales activities.

- Be very organized with paperwork.

- Work your strategic business growth action plan and plan your work.

- Attend a plethora of business networking events.

- Enhance your professional and personal growth such as sales skills.

At least once a week, when speaking with small business owners, I hear the “I’m so busy” rationale to justify current behaviors. This rationale is really a self- fulfilling prophecy for disaster. 

When you convince yourself that you are so busy, you won’t focus on the most important task at hand such as working your business growth action plan. The activity of the moment will keep you in a very reactive state instead of a proactive one.

New sales will plummet and you will enter the sales throes of quiet desperation. Have you ever been there? How did that feel and, more importantly, did you like it?

To avoid this disastrous self-fulfilling prophecy means that you must be committed to taking care of those daily actions that support all of your sales. If you do not have time you can:

- Delegate some of these activities to others if you have other employees.

- Hire a virtual administrative assistant if you are a single office/home office business owner.

- Hire a part- time administrative assistant.

Whatever solution you take, you must decide now that thinking “I’m soo busy…”  is the killer to growing your business especially if your goal is to increase sales.