Be consistent. You are your company. If you are selling a clown act, be funny no matter how grumpy you may feel at the end of the day. If you are promoting business etiquette, be gracious regardless of other people's inconsiderate behavior.
The slowing
of the economy coupled with a now official bear market has many in business and
especially in sales feeling these affects. Is it possible your frustration or
rage may be showing?
Road rage is pretty common to most
people.The folks behind the steering
wheel of their vehicles honk their horns, cut people off, speed, weave in and
out of traffic all with the goal of getting somewhere faster and quicker before
someone else without any consideration to anyone else.Everyone around these types of drivers view
them as ego driven and self centered idiots who are accident creators.
The other day
while watching one of these road rage drivers I realized that some professional
sales people are continually engaged in their own version of road rage – sales
rage.These folks demonstrate comparable
behaviors and create similar emotions among those watching their sales behaviors.
Sales
professionals who are engaged in sales rage are constantly speeding and
changing lanes. For example, have you ever been at a business networking event
and watched someone run from one person to another, busily collecting business
cards? Much like the road rage driver, they weave in and out of conversations
passing out business cards without caring about if they interrupted anyone
else.
If and when
these sales rage individuals are engaged in conversations, they cut people off
by spewing what I call the 3 Ps virus - Product, Price or Proposal.Everything is about them and very little is
about the suspect to the prospect. Sometimes, you might even hear a raised
voice (horn honking) because the sales rage person is in a hurry and wants
attention right now!
Sales rage is
not just evident at business networking events. While working with my sales
coaching clients, I have noticed this behavior respective to the sales process
especially the fact finding and the presentation steps. In their quest to
increase sales, these individuals literally speed through the sales process.
If your goal
is to increase sales, check the rear view mirror to see if any of your
behaviors are similar to those road rage drivers who very few people really
like. Take your time with your qualified prospects (note the word qualified)
and do not violate your sales process.(If you do not have a sales process, that may be one reason why you are
engaged in sales rage.)
Leanne Hoagland Smith
About the author:
Leanne Haogland-Smith has over 25 years in sales. Her true joy is selling and helping clients unlock the results that they want. She holds a core belief that the majority of answers are within each individual or organization and, sometimes, people just need an outside perspective to help them discover those answers. Leanne has written more than 1000 articles on sales and process improvement. Learn more about Leanne at www.processspecialist.com