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Likeability: Show Enthusiasm PDF Print E-mail
Written by Curt Fletcher SocialTwist Tell-a-Friend   

Personality Styles

There are four personality types or social styles – Analyticals, Drivers, Expressives and Amiables – and all four have their own unique approach to business, their own language and thought processes etc. As a consequence, the very best sales professionals have become adept at recognising which personality they are dealing with and adapt their approach and communication style accordingly.
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To be a true success, more often than not, you need to enjoy what you are doing. You have to actually like showing up at the office each day. We all refer to our sources of income as our work, and the real estate business is without a doubt serious hard work, but the word "work" brings with it a certain feeling of hassle or discontent.  

"Buehler…Buehler…Buehler… "

ImageAnybody remember that scene in Ferris Buehler’s day off where the teacher is calling role in perhaps the most boring and monotone voice ever?

What is your speech pattern?  Excited?  Happy?  Thrilled?  Boring?  Sleepy?  Not Interested?  It’s funny, in speaking with many business professionals and sales professionals; I find so many people that sound bored out of their mind.  They are almost pain stricken to be speaking at all.  What gives?

When you are doing business with someone, making a purchase, attend a training event, or simply just having a conversation, what is more enjoyable?  Monotone and no excitement or happy and enthused! 

No brainer right?

So why is it that most offices I walk in, stores I browse in, and seminars that I attend is boring the norm? Confusing stuff! 

Why would anyone want to do business with you if you have the energy level and pulse of a corpse? They don’t!

 

 

Get Excited!  Show Enthusiasm! 

 

If you are in a position to help someone and provide value…which we all are, then allow your clients to see your passion.  Let them see how strongly you feel about whatever it is your offering.  If you have no passion about your service it’s time to go do something else.

ImagePeople are drawn to energy like a magnetic force it is simply just a fact of life.   

I have included an excerpt from my book….I refer to my business of Real Estate here, but the same words and truths can be applied to any field.

 To be a true success, more often than not, you need to enjoy what you are doing. You have to actually like showing up at the office each day. We all refer to our sources of income as our work, and the real estate business is without a doubt serious hard work, but the word "work" brings with it a certain feeling of hassle or discontent.  

Try to think of your employment as something else; think of yourself as a consultant or as a business owner.

 As real estate professionals, we are in a great position of power.  Think of the impact that you have on a person or a family's life. It is up to us to determine if our community and one of our homes is a good fit for someone else.  

To do this well, let it be natural and free.

Have fun with the sales process. Change up your line of questions from the standard "sales speak" that buyers have heard over and over. Find the technique that works for you and make it fun. 

Let your buyers and prospects know how much you enjoy your job. Energy feeds energy. When you get happy and excited about your community and your homes, the prospect will start to feel it and want to see more of the home and learn more about the community.

Their voice will start to get louder, and they will stand more upright as their interest continues to grow! Feed this moment! This is what you want. Don't bog it down. 

Give them answers with inflection in your voice; start to smile as you describe your community! Let them know with excitement and confidence how much you believe in it! They will see it in your eyes, and their anticipation of knowing more will continue to grow!

Before you know it, the prospect's new energy is feeding your energy! Keep it going!  This is called momentum. Continue to feed off of each other until they have no other alternative than to want to live there! 

The key is you! Be happy! Show excitement!


 

Curt Fletcher
About the author:
Curt Fletcher is the Author of the Highly Successful book, How To Sell More Homes and Increase Your Income.  Curt is currently in the process of publishing two more books to be released at the end of 2008.  Curt’s Book has been featured in Realtor On-Line Magazine, SalesGravy.com and Promoted by Sales Guru Jeffrey Gitomer in his weekly E-Zine, Sale Caffeine.
 
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