The economy doesn't have a mind of its own - it has our
mind. By concentrating on the recovery already taking place, you'll increase
it. Start today. Take some time right now, and develop some affirmations
and begin using them to replace your negative self-talk. There are many books
on the market that will show you how to do this (including the last chapter of
my book), but which ever you choose, do it today.
I don't know about you, but I'm sick and tired of hearing
about how bad the economy is. The truth is, many parts of the economy have
stabilized and many sectors are on the rise. In fact, I'm excited about the
Economic Recovery that is happening right at this very moment.
Haven't heard about it yet? Perhaps you're listening to
the wrong news stations, or hanging around with the naysayers at your office,
or still looking for excuses for your performance. Regardless, the economy IS
turning around and the Top 20% are talking it up, driving the enthusiasm and
writing more and more business because of it. How about you?
Are you still:
* Listening to the negative news in the morning and
arriving at work defeated before you even pick up the phone?
* Convinced that the economy has to fully recover before
you can make your quotas?
* Siding with your prospects when they tell you they
can't afford it and justifying it when you don't make sales?
* Getting on the phone with an already defeated attitude
dreaming of Friday or of another job?
If so, then it's no wonder you're not picking up on the
signs of the economic recovery that is taking place right now. On the other
hand, if you're ready to take advantage of it before your competition does and
you're ready to contribute to and so start being part of the recovery, then
here are 5 things you can start doing today to capitalize on it:
1) Look for the evidence of Economic Recovery and talk it
up. Again, it's there if you look for it. Most news programs (print, radio and
the internet) report bad news because it sells. However,
there are plenty of sources that report the good news as well. Find them, read
them, and then spread the word.
The economy doesn't have a mind of its own - it has our
mind. By concentrating on the recovery already taking place, you'll increase
it. Start today.
2) Ask your prospects and clients for the Good News. It's
hard to turn somebody's attitude around, but one way to counter your prospect's
negativity is to ask them for the good news. There always is some if you'll
just help them find it. Try:
"I totally understand __________. You know I heard
some good news about the economic turnaround." (Tell them what you've
heard and then say:) "What good news have you heard?"
Then reinforce what they tell you and keep selling!
3) Tell a recovery story: I know you hear about client's
successes all the time (if you don't, then you need to begin asking for
them!!). Gather two or three successful stories and be quick to share them with
your current prospects and clients. Show them how they are in a similar
situation and how they can succeed as well.
Remember, that's what your clients want to hear from you
(solutions) and if you're ready with other client's success stories, they'll be
easier to influence and sell.
4) Practice perfection. Those of you who know me know how
big I am on practicing perfection. Remember, if you're using poor sales
techniques including weak openings, not qualifying prospects, etc., then you'll
have no chance regardless what is happening in the economy.
Your best bet is to go back to basics and begin using
your scripts! I'm sure you've got them, why aren't you using them? If you're
still winging it, God help you.
Another great option is to invest $17 in my book,
"The Real Secrets of the Top 20%" which you can get on Amazon.com
right now. If you're not sure you need it, go read the 20, 5-Star reviews and
see for yourself. Bottom line - if you're not doing something to get better, then you
won't get better.
5) Write up and begin using an affirmation to imprint the
performance and results you really want.I'll tell you right now, most sales reps (80%) have horrible, negative
self-talk, and this, more than any single thing, affects their results. Ask
yourself: what do you say to yourself after you miss a sale or get brushed off
on the phone?
Take some time right now, and develop some affirmations
and begin using them to replace your negative self-talk. There are many books
on the market that will show you how to do this (including the last chapter of
my book), but which ever you choose, do it today.
There you have it - five proven ways to contribute to and
take advantage of the economic recovery that is happening right now. Don't wait
for the negative news stations to finally get on board - all the good sales
will be long gone by then...
With over 20 years of inside sales closing experience, Mike Brooks has been billed nationwide as Mr. Inside Sales. Once a bottom 80% producer, Mike learned and perfected the skills of Top 20% producers and became the number one sales rep out of 5 Southern California branch offices. Author of the hot new book, The Real Secrets of the Top 20%: How To Double Your Income Selling Over the Phone, Mike's proven techniques, strategies and skills are used successfully by companies in industries such as securities sales, high-tech sales, pharmaceuticals, equipment leasing and other business to business applications. Mike combines proven, current tactics and skills with personal experience to provide a motivational and practical presentation.