More Gravy How much does it cost? - A Dreaded Question In Sales
Over the years I have learned that the sooner price is discussed in a conversation, the more of a focal point it becomes. If you have not fully uncovered your prospects problem and determined exactly how your product or service can help them solve a particular business issue, then your price will always seem too high unless you are the lowest priced supplier in the marketplace. The key to responding to this question is to establish the value BEFORE you discuss price. Read More >>
Last week, I got a request for questions that
could be used during the close or presentation stage.That was a good question, and today’s feature
article will cover 5 of my favorites.These questions will vary from taking a prospect’s pulse to see if they
are with you, to finding out if a benefit you just listed would work for them,
all the way to a trial close.
I get a lot of Ezine topic requests each week, and the
majority of them are requests for different questioning techniques to use
during the qualification stage.I’m glad
to see these requests because it means people understand the importance of
identifying and then spending time with buyers.
I've written many feature articles over the years that
address these kinds of questions, and if you've missed any of them I encourage
you to pick up a copy of my best-selling book on how to double your income
selling over the phone.It’s
called, “The Real Secrets of the Top 20%”.
Last week, however, I got a request for questions that
could be used during the close or presentation stage.That was a good question, and today’s feature
article will cover 5 of my favorites.These questions will vary from taking a prospect’s pulse to see if they
are with you, to finding out if a benefit you just listed would work for them,
all the way to a trial close.
All of these questions are crucial to ask during the
close, and after you read them I encourage you to put these into your closing
scripts and outlines.They will give you
the feedback you’ll need (and don’t get because you’re not in front of your
prospect) to close the sale.To get the
most benefit from them, begin using them today:
1. After giving any part of your presentation, you can
ask, “Are you with me so far?"You
can vary this with, “How does that sound?”or, “Do you see what I mean?” and, “Does that make sense?”
Always listen carefully to not only what they say, but to
how they say it.
And always allow a
few seconds after they respond to give them time to add something else.
2. Anytime you give a benefit, ask, “How would you use that?"
or, “Could you use that?"or,
“Would that work for you?” or, “Would that be of benefit in your situation?”
Again, LISTEN to what and how they respond…
3. Another good question to ask throughout your
presentation is, “Do you have any questions so far?"
This is one of the best questions to ask, and it’s also
one of the least used.You’d be amazed
by the kinds of questions you’ll get, and each one reveals what your prospect
is thinking.You must use this question
often!
4. Trial closes are always good – “Does this seem to be
the kind of solution you are looking for?" or, “How is this sounding so
far?” or, with a smile in your voice, “Am I getting close to having a new
client yet?”
Even though that sounds cheesy, you’d be amazed by how it
will often break the ice and get your prospect to lower his/her guard!
5. When you're done with your presentation, always ask,
“What haven’t I covered yet that is important to you?"
Boy is this a great way to end your presentation!If they tell you they don’t have any
questions, then you get to ask for the order!If they do have questions, you answer them and then ask for the order!
The bottom line is that asking questions -- and then
shutting up and listening -- is still one of the most important things you can
do either during the qualification stage or during the close.Use the above questions during your next
presentation and watch your closes get stronger and your income get bigger!
With over 20 years of inside sales closing experience, Mike Brooks has been billed nationwide as Mr. Inside Sales. Once a bottom 80% producer, Mike learned and perfected the skills of Top 20% producers and became the number one sales rep out of 5 Southern California branch offices. Author of the hot new book, The Real Secrets of the Top 20%: How To Double Your Income Selling Over the Phone, Mike's proven techniques, strategies and skills are used successfully by companies in industries such as securities sales, high-tech sales, pharmaceuticals, equipment leasing and other business to business applications. Mike combines proven, current tactics and skills with personal experience to provide a motivational and practical presentation.