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What's Your Magic Word? PDF Print E-mail
Written by Stan Billue SocialTwist Tell-a-Friend   

Try or Do?
Losers Try - Winners Do

Try used to have the connotation that you were going to really try. Somehow though, "try" has turned into the most overused word which has become just a synonym for procrastination. It has become such an overused and redundant "fake action" word, that I believe it a crutch for some people.
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Some people don’t believe in Motivation because they say it doesn’t last.  Neither does a Bath or a Shower however it’s a good idea to take one everyday. If you can’t get excited about each and every day of your Life, try missing a day sometime.


Sales Coaching Selling in its most simple form is nothing more than a transfer of feelings. The single most important emotion in selling, is enthusiasm. Yes, it's more important than sales skills, listening skills, or even product knowledge.  Enthusiasm is a sign of belief that your prospects and customers can sense and feel.  If you can get them as enthusiastic as you are about your product or service, they will buy. The more excited you are about what you're offering, the more excited your prospects will become.  As we go through our sales day we have two distinct choices:

1.  We can reach down and pull people up to our level of enthusiasm.

2. We can let others reach up and drag us down with their lack of enthusiasm.

So how do we develop and maintain a high level of enthusiasm from the moment we start each sales day to the very end? 

 

One simple shortcut is to pick out and start using a Magic Word or Magic Phrase. You'll have the opportunity to use it 50 to 200 times a day when people ask you; "How are you doing?" or "How's it going?" or "What's up?"  Instead of giving them a normal answer like; "Not bad for a Wednesday" or "Fine" or "OK I guess", respond by using our Magic Word or Magic Phrase. Here are some of my favorite examples:

"Great" or "Super" or "Getting better by the minute" or "If I was any higher on life I could go Duck hunting with a rake". 

I also urge you to put some money where your mouth is by telling everyone what your new Magic Word or Magic Phrase is, and tell them that if they ever ask you how you're doing and you don't respond correctly, you will pay them a nickel or a dime.  Then, over the next few months, work your way up to a $1, and then $10, $20, and even a $100.  It might sound corney but this is called discipline and it will force you to walk the talk.

What happens when you start using your Magic Word or Magic Phrase:

It gives you something to live up to.  If you tell 100 people a day that you are "Great", how can you be negative?  

You will start to believe it.  Since the sub-conscious mind does not have the ability to doubt or reason, it believes everything we program into it.  If we tell ourselves that we are "Great"50 to 200 times a day, after just several days we actually start believing that we are great.

You will be amazed at how many of your friends, neighbors, and relatives start to ask you: "What are you so happy about?" or "What are they putting in your water down at work?"  Many of them will actually start to become jealous or envious because misery loves company.  When you start to become happy, motivated, and positive, you will quickly become a threat to them and neither one of you will be comfortable being around each other any longer.  That's actually good, because those people weren't really in your Fan Club anyway.

 
My word is "FANTASTIC" and I've had a standing offer since 1977 that if you ask me how I'm doing and I don't say "FANTASTIC", I will pay you a real $100 bill.  I've only been caught 6 times so your odds are not very good, but please keep asking me because it forces me to stay sharp.  Of course I also drive people nuts with that word and they often ask, "Don't you ever wake up Grumpy?"  Heck no, I let her sleep. 

That brings me to the next point. Associate with the Winners of the world, not the whiners.  I'm sure you know the type of person I'm referring to.  You hate to ask them how they are doing for fear they might actually tell you.  Some people call it "Stinken Thinken".  If you have lunch with, or even take breaks with whoever is at or near the bottom of the monthly production chart, what do you hope to learn?  Granted, I guess you could learn "what not to do", however why not hang with the top pros?  Watch them, study them, listen to them, and even brain-pick them.  

 

Tip:  To disassociate yourself from whiners, the next time one of them says; "Did you hear about so and so?" stop them dead in their tracks by saying:

"No I didn't but before you tell me is it something that will make us both feel better, help us have more fun, and help us make more money?"

Believe me, they will take their Garbage someplace else. 

 

If you occasionally run into the person who always wants to talk about all of their trials, troubles, and tribulations, you can also stop them from dumping by saying:

"I read the other day that believe it or not, 50% of the people we tell our troubles to, could care less, and the other 50% are actually happy that we're so miserable.  Now, what did you want to talk about?" 

This won't make you real popular, however it will chase away the negative people in your life.

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Stan Billue
About the author:
Stan Billue, CSP has been called the most Ripped Off, Respected and Referred-to Sales Trainer alive. He has built a 30 year reputation as a recognized expert in Sales Training, Telemarketing, Motivation, Mentoring, Marketing and Copy Writing.
 
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