Helen Bereschinova
Categories
- All Categories
- Press Release
- Sales Advice and Tips
- Sales Training
- Sales Management
- Society
- Sales Automation and Tools
- Motivation
- Attitude
Tags
-
#
#2012
#5-3-2 rule
#activity
#ads
#advice
#ask for the sale
#automation
#b2b
#b2b sales
#bad salespeople
#better sales
#blogging
#brand
#business
#business ideas
#business tips
#bust business
#buying
#christmas
#closers
#closing
#closing report
#closing technique
#closing techniques
#closing tips
#cold calling
#communication
#consultative sales process
#Consumers
#content
#crisis
#crm
#customer
#customer service
#customers
#devices
#Effectiveness
#entertainment
#Facebook
#formula
#Foursquare
#Funnel
#hashtag
#holiday sales
#holiday season
#improvements
#internet
#lead generation
#leadgen
#lee b. salz
#LinkedIn
#marketing
#marketplace
#mindset
#need
#negotiation tips
#networking
#new business
#new year. tips
#non-traditional
#on-line
#perfect recall
#price
#pricing
#prospecting
#punch list
#recession
#relationships
#Reports
#resolutions
#sales
#sales advice
#sales calls
#sales criticism
#sales experts
#sales management
#sales managers
#sales meeting
#sales objection
#sales objections
#sales people
#sales process
#sales qualification
#sales reps
#sales success
#sales tips
#sales tools
#sales trends
#salestips
#Sharing Statistics
#sm
#social
#social media
#social media intern
#social media management
#social media ROI
#social networking
#Social Selling
#socialmedia
#sold magazine
#start sales
#statistics
#success
#technology
#tips
#top 10
#traditional
#traits
#trap
#Twitter
#up sells
#webinar series
#worst salespeople
#year results
Archives
The 5-3-2 rule for social media content
-
Posted by Helen Bereschinova - Filed in Sales Advice and Tips - #sales #social media #tips #content #5-3-2 rule - 850 views
TA McCann from Gist.com spoke at the American Association of Inside Sales Professionals (AA-ISP) Seattle Chapter meeting, and among a number of really great insights he shared his 5-3-2 rule for social media content. It’s fairly simple – out of 10 Tweets or LinkedIn updates or similar:
• Five should be content from others, relevant to your audience
• Three should be content from you, relevant to your audience (and not directly selling your products)
• Two should be personal, something non-work related to help humanize yourself and/or your brand
Even if you don’t follow this to a tee, the gist (no pun intended) is simple:
• Focus on your audience more than yourself
• Humanize your voice, even if it’s from a branded social channel vs. an individual
Good advice.
by Matt Heinz
