Summary

Erik Luhrs has been called “The Bruce Lee of Sales.” Due to the success of The GURUS Selling System, Erik has become a sought-after marketing and sales consultant and has created profit-catapulting strategies for 100’s of businesses. He works with companies involved in high-end product or service sales, from $1MM start ups to Fortune 500 companies like McGraw-Hill & Credit Suisse. Erik believes that to drive up customer sales you must Align everything! On the salesperson’s side this includes: lead generation, the persona sales reps create, the selection of sales training for sales skills, the cold calling and other initial sales techniques salespeople use, the sales presentation they deliver, and their skill at handling sales objections. In this way it is much easier to align with the customer’s side which makes for more effective sales and an easier time of closing sales. This is the essence of strategic selling most sales managers want but fail to create for their direct sales teams: Alignment. In designing The GURUS Selling System Erik studied the key methods of sales effectiveness from today’s leading sales consultants. He determined that selling techniques and closing sales techniques are useless if the salesperson has not first Aligned fully with the client’s Unique Buying Position(TM). This is why he stresses the importance of a properly designed Marketing to Sales to CRM Experience Funnel(TM). Contact Erik if you are looking to: -Create more leads by creating a "New USP" - Unique Sales Persona(TM) for you/your product/your company -Shrink sales cycles by actually having clients TELL YOU the problems they are willing and ready to PAY to solve right now Erik is certified in NLP, The Silva Method & Accelerated Learning. He’s been featured by Entrepreneur, Fox Business News, Sales Gravy, Selling Power, and BNET and he is always available to discuss sales or marketing with the media.

Specialities

sales, selling, sales training, sales consultant, cold calling, sales presentation, sales selling, sales skills, selling skills, sales consultants, marketing selling, closing sales, sales funnel, sales effectiveness, selling training, sales marketing training, strategic selling, closing sales techniques, handling objections, lead generation, inside sales

Education

Experience

Publications