Links

• Benefits of Online Customer Communities: new research shows

  According to a survey Social Dollars: The Economic Impact of Customer Participation in a Firm-sponsored Online Community run in 2011, every second of the top 100 global brands host a so-called on-line community. But is it really worth investing? The answer is... YES, writes the Strategy and Business Magazine.
• Are You Relevant?

  What's inside April - May 2012: - Are Salespeople About to Become Extinct? by Lee B. Salz - p. 18 - Master the Ultimate Sales Tool: Perfect Recall by Mike Michalowicz - p. 36 - How to generate that elusive emotional connection between your brand and your customers: Sainsbury’s shows the way by Maz Iqbal - p. 48 Featured author: Lee B. Salz discovering the extinct species of salespeople. Hurry up to read it! And don't forget to subscribe to the SOLD archive.
• Product Demos: A New Way of Looking at Content Marketing

  I was at a business presentation on selling the other day and the gentleman presenting discussed the “puppy dog close.” Let’s say, for example, that you sell copiers. You wheel the copier into a prospects office and tell her to keep it a few days. When you come back for it, she has fallen in love with it. It’s sort of a hybrid of a trial and an extended product demonstration. If your product is cute and cuddly enough, no one will want to get rid of it.
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  Sales & Operations Planning Summit - Seattle, June 28 & 29, 2012

  This conference will gather the world’s most dynamic and senior executives operating in the areas of sales and operations.
• Can Introverts be Successful in Sales?

  Some people feel that to be successful in selling you need to be extroverted. I don’t believe that. In fact, being an introvert can actually be an advantage in selling as I see it. I know because I am one at heart.
• Slideshare: The Quiet Giant of Content Marketing

  Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? Two main benefits
• Has Selling Changed? Is It Time For Out With The Old & In With The New?

  A lot of people over the last few weeks have been talking about “the best ways” to locate new customers and clients. A lot of people think that the strategies required have changed and that many of the old strategies don’t work anymore. Out with the old, in with the new?
• Friday afternoon. . . Lessons learned

  It’s been a long week to say the least. You’ve been working hard, putting in extra hours. But it also feels like one of those weeks where it’s one step forward and two steps back. Yes, you know what I’m talking about. We have all been there.