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Are You Operating Your Business By Riding Dead Horses?

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Written by Leanne Hoagland Smith
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Getting Out of a Sales Funk

Upset customers, cranky bosses and the full moon are just a few of the things that can happen. My experience has been that some of my best funks lead me to my next level of success and rewards. That doesn’t mean you become an annoying “chippy cheerful,”...

 

 

 

 



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How frequently in business do we continue to ride dead horses? From ineffective marketing to misaligned operational systems to poor management, all continue to exist even though they are, simply speaking, dead horses.


 


Years ago I stumbled upon a story about a man riding a dead horse. After the rider tried numerous solutions, a Native American passing by surveyed the situation and suggested the only obvious solution was to simply "dismount."


Business and Dead Horse Riding
How frequently in business do we continue to ride dead horses? From ineffective marketing to misaligned operational systems to poor management, all continue to exist even though they are, simply speaking, dead horses.

Dead horse riding is a symptom of limited or restrictive thinking. This is where we hear such phrases as:

  • If it ain't broken, why fix it?
  • If it was good enough for my employees 20 years ago, it is still good today.
  • If they don't like it here, go somewhere else!


Of course, if we always did what we have always done we will always get the same results. Thank heavens those thoughts have changed otherwise we would still be bartering in the open air food mart, living in caves and traveling hundreds of miles on live horses or on foot.

Restrictive Thinking
This restrictive thinking can infect an entire organization from front line workers to C-suite executives on a very personal level. For example, how many times do we in business continue to think about an event or a personal interaction that did not go well? Minutes to sometimes hours are spent rethinking what we could have done differently. During this process in many cases, the emotions kick in with the signs of physical stress now beginning to show.


And what did all that thinking accomplish outside of raising blood pressure? For most, all it did was to keep the individual tied to the issue and failed to provide an exit solution.

Since yesterday was the Fourth of July, imagine for a moment more than 230 years ago what would have happened if our Founding Fathers suffered from dead horse thinking? Would we have the track record of results that no other nation has ever achieved within the same time frame?

The current year is half over. Maybe now is the time to take inventory of any dead horses you are riding. If you are thinking, you cannot afford to dismount, I can tell you that you cannot afford to stay seated where you are especially in today's whirlwind marketplace.

Leanne Hoagland Smith
About the author:

Leanne Haogland-Smith has over 25 years in sales. Her true joy is selling and helping clients unlock the results that they want. She holds a core belief that the majority of answers are within each individual or organization and, sometimes, people just need an outside perspective to help them discover those answers. Leanne has written more than 1000 articles on sales and process improvement. Learn more about Leanne at www.processspecialist.com

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