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The 7 Habits of Highly Ineffective Salespeople

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Written by Larry Pinci and Phil Glosserman
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Practice doesn't make perfect, it makes permanent! Only practice of perfection makes perfect. That's why the Top 20% invest in, learn and use the most effective sales techniques on each and every call!



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{mosimage}In coaching and training thousands people, we've identified 7 harmful habits that hold people back in their business-development efforts and kill sales. Warning: Having even one of these habits is a roadblock to achieving your potential in business. Do any of these sound familiar?

 

Verbal Diarrhea – They spew out their offer, knowledge, or qualifications, leaving the buyer feeling un-listened to. It’s not about you—it’s about the person in front of you. Stop talking and listen.

 

 

 

OAD (Objection Avoidance Disorder) – They avoid objections because they erroneously believe they’re a sign of losing the sale. Always flush up and handle objections, or else you’ll flush down opportunities.

 

 

 

Referral Deferral – They hope business referrals will fall from the sky and drop into their lap, rather than asking for them directly. Ask your satisfied clients and customers for referrals.

 

 

 

Deal Blindness – They’re so focused on the deal at hand, that they slow down or skip prospecting. Pace yourself to close deals while continuing to create possibilities for future ones.

 

 

 

Preparation Deprivation – They fail to prepare adequately for meetings. These days, anyone who doesn’t use the Internet and other available sources to find out everything about prospects and their companies is just plain sloppy…or lazy. Before every meeting, investigate your buyer, prepare your materials and questions, and put yourself in a positive, powerful, proactive state of mind.

 

 

 

Assumption Dysfunction – They assume their buyer’s wants, needs, and pain-points, rather than taking the time and care to find out. Most people resent being told what they want, need, or should do. Ask questions, listen for the need, and fill it.

 

 

 

Close-aphobia – They don’t know how or when to close, so they just keep talking or meeting, thinking that the sale will close itself. Recognize when to close, ask a closing question, shut up, and wait for a response.

 

 

 

 

There you have it: The 7 Habits of Highly Ineffective Salespeople. If you’re ready to master the art of influence and cultivate the most effective habits for bringing in business, check out our book, Sell the Feeling: The 6-Step System that Drives People to Do Business with You.

 

 

Larry Pinci and Phil Glosserman
About the author:

Larry Pinci and Phil Glosserman are business coaches and corporate sales trainers based in Los Angeles, California. They work with companies and individuals in a variety of industries throughout the U.S. Their book, Sell the Feeling: The 6-Step System that Drives People to Do Business with You, was awarded U.S. Book News Best Business/Sales book of 2007. Participants in their corporate sales and business referral-building seminars have seen their sales volume increase 24 to over 250 percent in just one year. For more information, go to http://www.sellthefeeling.com

 

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