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Sales Amatuer vs. Sales Professional: Are You an Elite Athlete?

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Written by Alen Majer
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Attack Yourself

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:


 

You just closed the biggest deal of your career, you blew away your quota, you made the president’s club, you were named sales rep of the year. You just crossed the finish line first . You raised your hands, pumped your fists, and celebrated. You are a winner!

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:

 “When you’re in second place attack the leader. When you’re in first place Attack Yourself.”

What a perfect message for winners. In the 21st century there is no time for complacency. We can not afford the luxury of comparing ourselves to those behind us. There is no time to rest easy. And though we must take time to celebrate and enjoy the fruits of victory, we must also stop and create new goals for ourselves. We must learn to take each win in stride and raise our own bar so that we keep reaching higher.

It is easy to look back poor performance or a failure with our 20/20 spectacles on and find all of the areas where improvement can be made. But it takes loads of self discipline and the heart of a winner to break down a brilliant performance and then take action to make small adjustments and improvements that keep us ahead of the pack. The great NFL quarter back Steve Young said once that “the principle is competing against yourself. It’s about self-improvement, about being better than the day before.”

In fact this is what all elite athletes and elites sales professionals do. Real winners constantly attack themselves. They pick apart each performance and seek ways to improve. It is the unwavering focus on constant improvement that separates the good from the great.



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I am sure you have heard about salespeople earning $200-300k, a million or even more. Do you think this sales person is better than you are? They are not much different from you; they are not geniuses or impeccable experts in their field. They probably don't know much more about their products or service than other salespeople in the same company.

So you are probably asking yourself - how is it that they can make six or seven figures and you are struggling month by month to make ends meet and reach your quotas? The first and probably the most accurate answer is that they see themselves as professionals.

{mosimage}

 

 

"How can you grow if you don't adopt new ideas or learn about new things in business and in sales? How can you expect to advance to better, higher paid positions if you stop investing in your knowledge?"



 

 

In my 15+ years in different roles in sales, I have met many sales people who never bought a book about the sales in their life. They never attended a seminar about sales, which was not part of their company at the time. However, they were always complaining about how companies are not investing enough in their sales force, yet expect them to be perfect and up to date. That is the reason why they don't want to invest in seminars on their own.

They believe that if their company does not see the value in it, why would they pay for it by themselves? Also they feel they know everything about the sales, so there is no need for spending money on books and seminars, or finding time for reading magazines or specialized websites. Many of those people who don't learn continuously wonder why they don't advance in their career or are skipped over again for a promotion.

I am giving you perfect examples of how the amateurs are thinking while blaming everyone around them for being unsuccessful in sales. You are the one who is making the decision. Every morning, when you look in the mirror, are you seeing the reflection of an amateur or professional?

{mosimage}A Sales Professional is someone who invests in his knowledge, who reads magazines and web portals dedicated to sales people and attends seminars and conferences. A sales person who follows the trends understands how essential it is to improve him personally.Professionals are ones they know how necessary this is to start selling more. And of course - they are the ones who are earning more.

Be different from the 95% of salespeople out there who are not investing in their knowledge, and you will start seeing the change. It will start first inside of you where you will be hungrier for the new knowledge. You will have a better conversation and better approach to your prospects and people around you will see that difference.

Your self-respect that you've gained with that new knowledge will make the world your oyster. Don't wait for your employer to send you to a seminar. Be proactive, for yourself and your career. It will benefit you in the long term - with your career and most importantly you will see the difference in your wallet!



"You are asking your clients to make a change, but if you are unwilling to change yourself, how can you ask your prospects too? "



Your sales process will also depend on your efforts invested in research and understanding your customer base, your energy and enthusiasm about your product. If you cannot transfer enthusiasm to your prospects, you are in deep problems. When you talking about something people can feel if you are insincere, or you really know what you are talking about. It is not what are you saying but how are you saying it.

{mospagebreak}

What does it mean to be Sales Professional?

You don't have to live, eat and breathe sales 24/7 every day for the rest of your life, but to start seeing your sales position as something more, something bigger than 9-5 job.

Whether you love your sales job or not, you have a choice to do it well or not, to be fully involved or back away, and if you have this attitude of choosing to do your work well, you will enjoy your job itself!

You can be very productive once you consciously choose to be in sales, and if you change your approach from "get things done" to actually enjoy what you do, you can get the job well done and be rewarded for your efforts.

Fulfillment in your life comes with doing a great job, whatever you do. And your occupation, in this case sales profession, is just as important to your personal health as the right food for your body.

Invest in your knowledge; put the seeds in the small steps and watering your skills and constant caring about your sales knowledge. And when the time of harvesting comes, you will have the fruits of your efforts in front of you.

To differentiate from majority of people who don't like what they do, you have to actually enjoy what you do.

Start your day by doing your job the best you can, and try to do it for a week. Then come back next week and do it all over again. The best you can, not waiting for rewards, not asking for rewards. Don't wait for results to come, just do the job the best you could. When first results came back, when you get positive feedback from your customers, when you close a new deal - ask yourself: What has changed?

You will start loving your job because success will come, first in small steps, but more and more day by day it will grow. Your customers will start seeing you as a knowledgeable person, your colleagues will see you with different eyes, and you will realize that all of that is important, but most important are feelings inside of you that start building - good feelings about yourself.

You will feel worthy, valuable to your customers, colleagues, and you will build that feeling inside of you that you are valuable part of your environment. And you will start feeling that you are helping others - your colleagues to be better, your customers to find the best solution, and by helping them you are actually helping yourself to become a more valuable member of the community.

 

Alen Majer
About the author:

Alen Majer, author of the books “Trigger Events – How to Find Your Next Customer” and “How to Sell to Americans,” has a new book “Crucial Points to Succeed in Sales (and Life)”, written to find its way into the hands of every person of varied occupations, positions, and requirements, who have lost sight of underlying principles of selling.

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