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Work It Now!: How Winners Deal with Adversity

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Written by Waldo Waldman
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Attack Yourself

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:


 

You just closed the biggest deal of your career, you blew away your quota, you made the president’s club, you were named sales rep of the year. You just crossed the finish line first . You raised your hands, pumped your fists, and celebrated. You are a winner!

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:

 “When you’re in second place attack the leader. When you’re in first place Attack Yourself.”

What a perfect message for winners. In the 21st century there is no time for complacency. We can not afford the luxury of comparing ourselves to those behind us. There is no time to rest easy. And though we must take time to celebrate and enjoy the fruits of victory, we must also stop and create new goals for ourselves. We must learn to take each win in stride and raise our own bar so that we keep reaching higher.

It is easy to look back poor performance or a failure with our 20/20 spectacles on and find all of the areas where improvement can be made. But it takes loads of self discipline and the heart of a winner to break down a brilliant performance and then take action to make small adjustments and improvements that keep us ahead of the pack. The great NFL quarter back Steve Young said once that “the principle is competing against yourself. It’s about self-improvement, about being better than the day before.”

In fact this is what all elite athletes and elites sales professionals do. Real winners constantly attack themselves. They pick apart each performance and seek ways to improve. It is the unwavering focus on constant improvement that separates the good from the great.



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I remember the first time I was deployed to Iraq during Operation Southern Watch.  I sat in an intelligence mission briefing with 50 of my fellow fighter pilots (my wingmen) where we were briefed on the multiple threats that scattered the enemy terrain in Iraq.  The SAM’s (surface to sir missiles) and AAA (anti-aircraft artillery) were everywhere - each with the reach and power to shoot us out of the sky.

 

I couldn’t help but notice the anxious feeling that was in the pit of my stomach. The dread, panic, and fear were almost overwhelming.  For the first time in my military career, I was going to be tested in combat. It was ‘go time’…time to put all my training…the years of study, focus, sacrifice, and sweat…to the test. From the Air Force academy where I learned the fundamentals of discipline and teamwork, to the 79th Fighter Squadron where I learned to fly the sophisticated F-16 and the complicated tactics necessary to defeat the enemy. All of this training would soon be put to use.

But deep down I wondered if I was ready. How would I perform under this real pressure?  Would I get shot down? Was I truly prepared for this ultimate test? I thought to myself, what good was my military and fighter training if I wasn’t able to execute when it really counted? I had to get focused!

Despite my insecurity, the bottom line was that I was ready.  When I reflected on all of my training and preparation, the more confident I became. All of my previous work would allow me to win in Iraq.  I didn’t need to be afraid.

Each day, we’re faced with missiles of business and life that are being shot at us as we execute our missions.  How will you deal with them?  Will you take action, or shirk away in fear? Do you have the foundation of training, preparation and mental focus necessary to face those missiles with courage and confidence?

Winners work hard and plant seeds of success long before the enemy strikes.  That’s why WIN stands for Work it Now!

I recently received and e-mail from a friend who works in real estate (she is a very successful time share salesperson).  She wrote, “Waldo, I sure could use a sale (and some motivation from you) right now.  I know I’ll get over this slump, but business is terrible!”

 I felt for her.

{sidebar id=10} Yes - business is bad all over. Look at the economy and it’s quite clear that these are tough times. It’s a huge missile and it’s pointing at us all.

How we deal with this missile will ultimately determine whether or not we’ll defeat it. For it’s the tough times that determine the true character of a winner.  If you want to test the character of an individual in business, see how they act when the sales are down, when they’re having bad month, or when the competition is taking away their business.

Will you Forget Everything And Run or Focus Energy and Accept Responsibility?

Here are a few wingtips to help you to take action with courage:

 

1.     Flight plan your day - Get up earlier, schedule your action items, reduce or eliminate your TV time, take a course on sales. Get focused on the preparation fundamentals that lead to business success.

 

2.     Surround yourself with positive, successful wingmen – eliminate the Naysayers and attract the “Yaysayers.” These are your comrades of confidence who will lend you their wings to fly, but who will also hold you accountable for your actions.

 

3.     Be a WingGiver - Help others. Remember, there are folks like you who are struggling (personally and financially).  Find a way to help ease their suffering with your skill, connections, and compassion

 

4.     Be thankful – Appreciate all your blessings and take inventory where your life is going well, and don’t focus on the negative.

 

Life has its ups and downs.  As soon as we think we have it under control…BAM! Another missile gets launched at us.  Don’t resist it. Rather, accept it as a challenge to upgrade your flight status and strengthen your wings. Remember that winners deal with adversity by ensuring they have done the necessary work and relationship building before the missiles of life are launched.

 

If you wait until after the missiles are in the air, then it’s probably too late.

 {sidebar id=15 align=left}

Waldo Waldman
About the author:

Waldo is a dynamic professional keynote speaker and seminar leader with over 18 years of leadership, training, and sales experience.He is a highly successful professional keynote speaker, corporate trainer, and entrepreneur. He is also a former combat decorated Air Force fighter pilot, having accomplished this despite a fear of heights and a lifelong battle with claustrophobia.

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