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Make Your Business Website Effective and Customer Friendly

Written by Leanne Hoagland Smith

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Customer Service: The Frontline Makes Your Bottom Line

It doesn't take much to make a negative impression. Here are some of the most common customer complaints: unprofessional staff; disinterested staff; bad attitudes matched with a sense of boredom; more enthusiasm for chatting with co-workers than with the customer and a lack of an ability to solve problems.

Social media sites and customer service are being monitored by retail businesses. Customer complaints to comments are being monitored according to a report released by Forrester. One of the interesting customer service facts was the continued disconnect between customer support and actual customer strategy. In other words, there is a belief that meeting customers’ needs is very important, but the actual execution of that belief continues to face critical challenges.

To meet this challenge, about 1 out of 4 retailers will be offering interactive chat (think Word Press 2.0). Social media sites will take an even greater presence in these marketing action plans.

What this means for any business is understanding the impact of the Internet and how your site must truly be user friendly as well as found on the web. When your website turns people off after you send them there, you are only widening that gaps between brand marketing, execution and customer loyalty.

Unfortunately, many small business owners have ineffective web sites in spite of paying hundreds to thousands of dollars for search engine friendly sites. Today it is critical for small business owners to sales professionals to understand some Internet basics specific to search engine optimization (SEO) as well as how to write better marketing copy before they make the jump into social media as they expand their branding further and further into cyberspace.

Then within the customer loyalty plan, specific goals will probably need to be written as to how to monitor what is being said about your business on the web through social media and other interactive web sites. Today being ahead of the flow is necessary especially if you wish to thrive in the years to come.

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Leanne Hoagland Smith
		About the author:
		Leanne Haogland-Smith has over 25 years in sales. Her true joy is selling and helping clients unlock the results that they want. She holds a core belief that the majority of answers are within each individual or organization and, sometimes, people just need an outside perspective to help them discover those answers. Leanne has written more than 1000 articles on sales and process improvement. Learn more about Leanne at www.processspecialist.com .