Alen Majer, author of the books “Trigger Events – How to Find Your Next Customer” and “How to Sell to Americans,” has a new book “Crucial Points to Succeed in Sales (and Life)”, written to find its way into the hands of every person of varied occupations, positions, and requirements, who have lost sight of underlying principles of selling. Alen consults businesses on different topics, from improving sales processes, developing better relationships with customers, to improving internal sales forces skills. He knows the secret of sales and he is sharing it, and after 15+ years in sales he still believes this is the most exciting, best payable and most secure job position in the world!