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Barry Siskind

Barry Siskind, President of International Training and Management Company is one ofNorth America’s most sought after consultants and speakers and an internationally recognized trade and consumer show expert.

Barry Siskind provides a wide range of products and services to help exhibitors improve their bottom line both on and off the trade show floor. These services translate to stellar results for his clients.

Over the past twenty-five years Barry has traveled throughout the world advising thousands of clients in virtually all industry groups on their face to face marketing challenges.

Barry works one on one with clients on their exhibit strategies, holds staff training workshops, delivers keynotes, develops mystery shopping programs, implements booth audits, creates successful follow-up programs and evaluate results.

Each year he accepts invitations to deliver keynotes at international trade events. A few recent examples are UFI inMoscow, Confexpo inLisbon, ExpoSystems inSao Pauloand AITT inBangkok, The Exhibitors Show inLas Vegasand TS-2 inPhiladelphia.

He has written seven best-selling books including his latest Powerful Exhibit Marketing. He has also written over 500 original trade articles and industry reports as well as a Guru series for the Centre for Exhibition Industry Research.

Barry’s energetic, motivational and informative presentation style leaves his audience ready to tackle the challenges of trade show participation.

 
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All articles by Barry Siskind
  • The Benefits of Quick Response Codes at Trade Show Exhibits
  • Avoid the Business Card Pitfall to Get Quality Leads at Trade Shows
  • Create an Exhibit Plan to Embrace a Changing World
  • Incorporate These Marketing Activities Into Your Exhibit Plans
  • Do You Know Your Customer? How to Create a Customer Profile
  • Focus! The Secret to a Successful Trade Show Program
  • Tips On Networking for Your Next Trade Show
  • Post Exhibit: Positive Recall for Visitors
  • Trade Show Strategy: Mediocre Leads or High Value Leads?
  • Say It With LESS! Keep Your Display Simple
  • Appropriate Business Attire: The Non-Verbal Communication
  • Are Trade Events Interfering in Your Daily Routine? Discover the Joy in What You Do!
  • What is Your Exhibit Investment Worth?
  • Marketing: Technology vs Face-to-Face
  • Create a lasting memory for your customers
  • Share the Experience with Technology
  • Pushy Salespeople Have No Business at a Trade Show
  • Optimists and Pessimists
  • Marketing Optics Can Cloak Reality
  • How to Measure Exhibit Staff Training
  • Social Networking and Face-to-Face MarketingSocial
  • Learn from the Masters to Improve
  • How To Create An Award Winning Trade Show Exhibit
  • Fourstages of Boothmanship - Successful Tradeshows
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