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Jerry Dawson
Jerry Dawson is the author of, Sales 101: Principles in Action. Jerry’s sales career included stints as sales and marketing director, vice president of sales, statewide account manager, and regional sales manager. Jerry has spoken all over the USA, as well as internationally, helping explain the value of multimedia to educators, and has worked for a Fortune 500 firm as well as privately owned, smaller businesses. He has learned that no matter who you are, where you are, or where you are employed, there are universal sales principles that work. These principles are clearly stated, with examples from real sales situations to back them up.
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