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Kendra Lee

Kendra Lee is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in the SMB market in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads they Need.

In 1995 Kendra founded KLA Group. Specializing in the IT industry, KLA Group helps companies rapidly penetrate new territories, break into new accounts and shorten time to revenue with new products in the SMB market.

Articles about or by Kendra have appeared in numerous publications including:

  • Sales & Marketing Management
  • Executive Excellence
  • Selling!
  • Selling Power
  • and more

Under Ms. Lee's direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue.

Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Before founding KLA Group, Ms. Lee sold hardware, software, and services for Fortune 500 companies in the high-tech computer industry and managed sales teams to do the same. She consistently ranked in the top 1-2% of their worldwide sales forces and closed over 95% of all qualified prospects. Ms. Lee worked closely with over 29 vendors and business partners to leverage territory coverage in an SMB market. Working for Fortune 500 companies in the high-tech computer industry gave Ms. Lee an extensive background in the IT business and a foundation for successfully helping organizations penetrate markets with new products and training IT sellers to take their selling to new levels. She excels at new business generation, both in gaining new clients and in leveraging existing client accounts, market expansion, competitive differentiation, and value creation.

Ms. Lee has been a featured on improved sales performance and learning and development at various international conferences such as Sales Performance Conference, SHRM, Training, CompTIA Breakaway, Strategies for Success, Software Business, and the Ingram Micro Invitational.

Ms. Lee won a 2002 Leadership and Mentoring Award from Women in Technology and was a finalist for the 2004 and 2005 Denver Business Journal Outstanding Women in Business Award. She is an active member of CompTIA, WBENC, NAWBO, Sales and Marketing Training, and the Denver Chamber of Commerce. She is a Leadership Giver and donates her time to training campaign reps for Mile High United Way.

KLA Group has helped a broad range of small entrepreneurial companies and large multi-million dollar companies in the high tech industry speed time to revenue with new products, break into new markets, and exceed forecasted revenue projections. For more information send a query to info@klagroup.com

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All articles by Kendra Lee
  • Revenue Goals and The Secret to Consistent Success
  • How to Turn the Year-end Slowdown into Surprising Sales
  • Increase Your Email Response Rate
  • Easy Steps To Reach Sales Goals
  • Email Prospecting Is Hot
  • Turn Your Dream Into Numbers
  • Turn Your Dream Into Numbers
  • The Top Five Techniques To Use Personal Letters As Prospecting Tools
  • Give Your Email an Extreme Makeover
  • Overcoming Prospecting Challenges: What's Holding Your Prospecting Back?
  • Social Media May Be The Marketing Legs You Need!
  • Sales Tools to Increase Your Odds for Success
  • Prospecting: The Conversation Dilemma
  • Prospecting Letters as a Strategy
  • How to Create a Steady Flow of Warm Prospects
  • No Voicemail = A Missed Opportunity
  • Increase Attendance at Your Events with Social Networking
  • Increase Your Sales with Actionable Emails
  • Cold Calling Isn’t the Only Way to Get Prospects
  • When Sales Training Isn’t Working
  • Refine Your Referral Strategy and Fill Your Sales Pipeline
  • Use Testimonials to Attract Prospects and Win Sales
  • Your Value is Like a Homemade Chocolate Chip Cookie
  • Is Email Hiding Your Personality?
  • Don’t be Afraid to Help Clients Reach Financial Justification
  • Shortcuts to the Decision Maker
  • Client Communication as Easy as A-B-C
  • Now is the Time to Master Financial Conversations
  • Are You Selling to Customers or Clients? | Consultitive Selling Skills
  • Are You Keeping Your Customers Up at Night?
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