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Rocky LaGrone

The Training Group specializes in boosting the bottom line and producing other measurable results. Founded in 1993, they specialize in sales, sales management, general management/leadership, account development, presentation and customer service training. Unlike traditional seminars, which often take a "one-size-fits-all" approach, The Training Group president, Rocky LaGrone has crafted a three-phase process to assess and meet his clients' needs individually. The result is a highly focused curriculum, which addresses soft skill development and personal responsibility with accountability. The program introduces participants to non-traditional, fundamental behaviors, attitudes, techniques and environment control, and then provides the reinforcement and coaching necessary to help them succeed.

LaGrone has been training professionally since 1989 and has personally trained thousands of people and worked with hundreds of businesses in most industries. His own sales experience includes life insurance, real estate, automotive, commercial landscaping, cars, boats, executive recruiting, and small businesses including his own entrepreneurial ventures, and of course professional training and coaching services. According to LaGrone, training produces measurable results when the leadership of the company is committed to growth and change. "We only work with successful companies who are committed to growth,” says LaGrone, whose business has grown more than 600 percent since he acquired it in 1995, and has received national recognition for winning sales-based awards. "If we can’t help you, we won't train you. We always define the return on investment and the potential growth of the individual before we get started. If there's not enough return on investment to cover the investment, we don't start. Sometimes we prune the dead wood and re-staff with stronger personnel that not only can get results but actually WILL."

IMPROVED PERFORMANCE

LaGrone's approach is ideally suited to companies anticipating or having recently completed transitions such as new leadership, new product/service acquisition, market changes and/or strategic and philosophical changes. That's the time when executives tend to re-evaluate the staff and performance, and everyone must perform to meet the goals of the organization.

The sales culture has grown tougher during the past 10 years, and personnel are being held accountable for results. LaGrone is frequently called in to assist companies with revenue in the $5 to $50 million range, which because of their size, often lack human capital development expertise.