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Bad Habits Die Hard

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Written by Jeb Blount
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Attack Yourself

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:


 

You just closed the biggest deal of your career, you blew away your quota, you made the president’s club, you were named sales rep of the year. You just crossed the finish line first . You raised your hands, pumped your fists, and celebrated. You are a winner!

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:

 “When you’re in second place attack the leader. When you’re in first place Attack Yourself.”

What a perfect message for winners. In the 21st century there is no time for complacency. We can not afford the luxury of comparing ourselves to those behind us. There is no time to rest easy. And though we must take time to celebrate and enjoy the fruits of victory, we must also stop and create new goals for ourselves. We must learn to take each win in stride and raise our own bar so that we keep reaching higher.

It is easy to look back poor performance or a failure with our 20/20 spectacles on and find all of the areas where improvement can be made. But it takes loads of self discipline and the heart of a winner to break down a brilliant performance and then take action to make small adjustments and improvements that keep us ahead of the pack. The great NFL quarter back Steve Young said once that “the principle is competing against yourself. It’s about self-improvement, about being better than the day before.”

In fact this is what all elite athletes and elites sales professionals do. Real winners constantly attack themselves. They pick apart each performance and seek ways to improve. It is the unwavering focus on constant improvement that separates the good from the great.



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A habit is defined as a pattern of behavior that is followed regularly until it becomes automatic. In other words we do things we are comfortable with and we keep doing them. When we do the same thing over and over again an amazing thing happens: we get the same result over and over again!


It's reality. Salespeople fail. Maybe even you. Sadly, thousands of salespeople are fired or quit each day because they failed to attain quota. When you ask these salespeople what went wrong most are quick to point out that their failure was due to some external factor, which prevented them from achieving their goal. Poor territories, bad managers, difficult environments, lack of training, and defective products are fodder for these conversations. 
 
However, when studying successful Sales Professionals in those same organizations, we find, that when faced with identical difficulties, they still managed to succeed. Why did some salespeople succeed where others didn't?

 

The answer is simple. The successful salespeople have developed the habit of looking inward for inspiration, motivation, and accountability when things get difficult. They have developed the disciplined habit of finding solutions to problems while the less successful people have developed the habit of finding excuses for failure. I'm sure for some this seems a bit harsh, but the truth is the truth. Success or failure has a lot more to do with our thoughts and actions than the difficulties we face.
 

A habit is defined as a pattern of behavior that is followed regularly until it becomes automatic. In other words we do things we are comfortable with and we keep doing them. When we do the same thing over and over again an amazing thing happens: we get the same result over and over again!

 

Unfortunately, many people become so comfortable with their habits that they will continue the behavior even if that habit is causing them to fail. This is called a bad habit and anyone who has worked to quit smoking or even correct a poor golf swing, will attest that bad habits die hard. In many ways, failure is just the manifestation of our bad habits.
 
Stepping out of a comfort zone is very difficult and one of the core reasons so many salespeople find themselves moving from company to company and failing time and time again. Despite the training each new company provides, despite the coaching, despite the mentoring from successful Sales Professionals, eventually these salespeople revert back to their old habits and ultimately failure. The good news is, that though difficult, it is possible to break this cycle of failure. But to change your habits, you must first change your thoughts and actions. And who has control of your thoughts and actions? You.
 
Four PowerPrinciples for Positive Change
 

Identify Your Bad Habits: The first step to creating new, winning habits is identifying your bad habits and examining and understanding your behavior. In this process you must be honest with yourself. You must place the responsibility for your failure where it lies.
 
Harness Your Desire: The next step is to mentally make the status quo untenable. As long as you are more comfortable with where you are than where you want to be it will be difficult, if not impossible to change. To make positive changes you must harness your desire. That means defining what you want, writing it down, and becoming laser focused on that goal. A burning desire to achieve a defined goal is the one key that unlocks the door to the formation of powerful new habits. 
 
Invest in Your Mind: Just because you want to change, need to change, and desire to change doesn't mean that you have the skills to change. Thanks to the Internet and sites like www.SalesGravy.com you can now browse the minds of millions of individuals with the click of a mouse, instantly. There are thousands of books written about success, sales, and self help. There are also Podcasts, eZines, printed magazines, and seminars. Take every opportunity to learn new skills that will lead you to new habits.
 
Get a Coach: Perhaps the most powerful step you can take towards positive change in your life is to get a coach. There are coaches everywhere and, as long as you are coachable, a great coach will help you break through your self-imposed barriers and will illuminate the path that will lead you straight to the success you deserve.

Jeb Blount
About the author:

Jeb Blount is a leading expert on sales, leadership and human behavior in the workplace. He helps companies, teams, and individuals transform their organizations and accelerate performance through intense focus on interpersonal relationships. He is the author of five books including People Follow You: The Real Secret to what Matters Most in Leadership,People Buy You: The Real Secret to what Matters Most in Business, Sales Guy’s 7 Rules for Outselling the Recession, Business Expert’s Guide to Small Business Success and Power Principles.To learn more call 706-664-0810 x102 or email carrie.martinez@peoplefollowyou.com

 

 

 

 

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