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Upgrade Your Equipment and Get in the Game

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Written by Lisa Coleman
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More Gravy
Attack Yourself

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:


 

You just closed the biggest deal of your career, you blew away your quota, you made the president’s club, you were named sales rep of the year. You just crossed the finish line first . You raised your hands, pumped your fists, and celebrated. You are a winner!

Nothing feels better than winning. But while you are cashing that big commission check, relaxing on the beach at your sales award trip, or walking on stage at your national sales meeting to pick up your trophy ask yourself this question: What next? You see, winning was hard. It required perseverance, training, hard work and focus. But all too often, after achieving our big goals we take our foot off of the success accelerator and just coast for awhile. Relaxing in the glow of our victory we quickly forget that the game is still on, our competitors are not resting but instead are plotting our demise. I was reminded of this yesterday when I read a marketing slogan for a company that had just received a top award in its industry. The slogan simply read:

 “When you’re in second place attack the leader. When you’re in first place Attack Yourself.”

What a perfect message for winners. In the 21st century there is no time for complacency. We can not afford the luxury of comparing ourselves to those behind us. There is no time to rest easy. And though we must take time to celebrate and enjoy the fruits of victory, we must also stop and create new goals for ourselves. We must learn to take each win in stride and raise our own bar so that we keep reaching higher.

It is easy to look back poor performance or a failure with our 20/20 spectacles on and find all of the areas where improvement can be made. But it takes loads of self discipline and the heart of a winner to break down a brilliant performance and then take action to make small adjustments and improvements that keep us ahead of the pack. The great NFL quarter back Steve Young said once that “the principle is competing against yourself. It’s about self-improvement, about being better than the day before.”

In fact this is what all elite athletes and elites sales professionals do. Real winners constantly attack themselves. They pick apart each performance and seek ways to improve. It is the unwavering focus on constant improvement that separates the good from the great.



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{mosimage}After completing a triathlon last month I got a bug for biking and it has become my favorite sport. I get jacked up by pumping hard up a mountain and feeling the rush of exhilaration speeding downward with the feel of the wind on my face. This is a very different feeling than I get from running. On a run, I never feel any sense of danger like I do when I am cruising down a curvy mountain with blind turns.

During the triathlon I used same the bike I have had for the past 7 years (which I purchased back when I weighed 300 pounds). I have gotten a lot of use out of my comfort style bike which is a hybrid between a mountain bike and a road bike and it suited me well when I was obese. The heavy duty bike with wide knobby tires was easy to balance and comfortable to ride.  

However, I realized quickly, when training with my peers for the biking portion of the triathlon, that my bike requires much more energy to get up mountains than the sleek and slender road bikes do.  But since I enter these events as only a challenge for myself I was not concerned about having a bike that slows me down.

After the race results were posted my friend Laura who had completed the race with me said “You did great in your race, but you really should get a road bike. You could shave off quite a bit of time.” Since then several others have mentioned how much easier a road bike is for racing, especially up the hills. At first I was opposed to the idea as I really am comfortable on my bike and unsure of those skinny little tires on a road bike and how it might feel to ride one. On the other hand my time in the bike event was excellent for having the wrong equipment to complete the race and I started thinking that I might be an actual contender if I changed upgraded equipment.  

It occurred to me this is very much like sales. We work very hard making call after call and presentation after presentation. We make sales and do ok - making good commissions and getting by. We are comfortable with where we are – no need to change. But what would happen if we upgraded our sales “equipment?” What would happen if we developed new skills and added new tools? Perhaps we would be faster, stronger, and win more deals. Perhaps we would find more time to spend with our families while at the same time generating more income.

The fact is, if we don’t upgrade our skills, nothing will change. To be a true competitor you need to take the time to learn new techniques. Take time to go to seminars, listen to Podcasts and audio programs, read a book, and subscribe to sales eZines. Embrace change. Get out of your comfort zone. Upgrade your sales equipment. 

I am getting a new bike and I plan to ride 100 miles this weekend.  I have also spoken with my manager and asked for some Negotiation Training to improve and sharpen my sales skills. What are you doing with your equipment so you can be in the game? Why settle for being a participant when instead you can be true contender?

Lisa Coleman
About the author:

Lisa Coleman is an award winning Account Representative for Kimberly Clark Healthcare. She writes the Sales Gravy Sales Fitness Blog. Connect with Lisa in the Sales Gravy Community.

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