Voicemail Mistakes: Why Prospects Hit the Delete Button

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Voicemail Mistakes: Why Prospects Hit the Delete Button

Written by Michael Pedone

Example of a Bad Voicemail Message

If your voicemail messages sound like this, don’t expect to get many callbacks.

Listen to the voicemail message and then read why this voicemail message style leads to failure.

(Note: I’ve edited the name, number and company name of the person who left me this message. The intent isn’t to make fun of, embarrass nor ridicule a sales colleague. We’ve all made mistakes in our careers, myself included. If we learn from them we become better at what we do and that is the goal – to get better)

Listen to it now

Sooo... What’s the Problem?

There are numerous mistakes made in this voicemail message that contribute to why a prospect will hit the delete button instead of returning the call but a major reason why this voicemail fails is this…

I pretty much learned enough about what they offer to where I don’t need to talk to him nor call him back!

I have enough information to determine if this goes in my “nice” but unimportant category or my “holy cow I need to get on this asap” category. And most times, it’s going to fall into the “important but not urgent” quadrant.

Sure, what the salesperson says sounds interesting, and yea, it may help my business grow, but I was given enough information to make a decision (wise or not) that this isn’t “urgent” on my list right now. And chances are, it never will be unless some outside “event” raises my awerness that I need a solution now. And at that point, I probably won’t remember them anyway and will hit Google up again.

The Goal

We can decrease the chances of this failed scenario from happening by learning how to leave voicemail messages that will do two things:

Pique Interest

Entice a callback – or at least have them wanting to take our call when we try again to reach them.

Try This...

Call and leave yourself a voicemail message and then listen to it. Would you call that message back?

And if you're really feeling up to the challenge, have you and a few of your colleagues leave your sales manager a voicemail message and then play them back in your next sales meeting.

Just be sure that you offer "positive critiques" and not "negative criticism" and you will all benefit from it.

Learn to communicate with prospects and be a selling success story!

Michael Pedone
		About the author:
		Michael Pedone, founder and CEO of SalesBuzz.com, is a name well known to many in the world of online business. He launched an internet marketing company during the dot com meltdown and defied the odds by turning it into a massively successful venture. A large factor in its success was Michael’s ability to teach his proven phone sales techniques to his ever-expanding staff, creating swift growth for the company. .