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Will Your Sales Career Have A Happy Next Year?

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Written by Jennifer Allan
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Stay Connected To Your Sphere Of Influence (SOI)

My Sphere of Influence (SOI) database (and especially my past client database) is precious to me. Every name on there has the potential to bring thousands of dollars to my business and deserves my respect and attention. Before I send anything out to my SOI, I go through my list carefully to make sure it’s up to date, with accurate information. This exercise also inspires me to personally “touch” those who I enjoyed getting to know with a more personal effort (phone call, personal email, whatever).  I want to stay intimately in touch with the names in my database.

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We're all looking for a magic bullet, myself included. While I know I'll have a mortgage payment due at this time next year, I'm far more concerned with the one due in 25 days, the one due in 55 days and the one due in 85 days. 

 

But you know what? Next year will be here before you know it, and this year will be a distant memory. Where do you want to be next year? Do you intend to still be selling real estate? Or do you reckon you'll be doing something else by then?

 

Of course, we all figure we'll still be real estate gods and goddesses and we're all optimistic that things will have turned around by then. Those of us who have stuck it out through these difficult times will be talking for years about how we survived the recession and are now much better agents for it.

 

So, if that's the case - if you really want to be selling some real estate in a year... in two years... and for many years after that, perhaps now would be a good time to start planning to do just that.

 

There are a gazillion things we can all be doing today to ensure a happy next year. And then be tickled with ourselves when next year rolls around and we're enjoying the fruits of our labor.

 

Okay, Jennifer, Miss Smarty Pantz, what CAN we do today to ensure a Happy Next Year?

 

Blog. Blogging is a long-term prospecting strategy. If you want to become a specialist in your market or in certain property types or certain client types, get blogging about them TODAY. In a year, you'll be glad you did.

Nurture your personal relationships. Especially if you've approached the people you know as a salesperson first and a friend second or third or fourth, you may have some repair work to do. Starting today - drop the sales pitch and start reconnecting with your social network as a real person... who cares about them... who also happens to sell real estate.

 

Take a little extra time with not-yet-ready-to-buy-or-sell prospects. Treat them respectfully and stay in touch. Never shuttle a potential future client out the door because they aren't leading you to a paycheck within 60 days. They could very well bring you a paycheck in 180 days.

 

Become a Master of Your Market. The only way to really know and understand your local market is to be out in it. Take three hours a week to preview homes. Visit open houses two Sundays a month. Go to every Broker Open you're invited to. Read the neighborhood newspapers.

 

Make your current clients your top priority (yep, ahead of your prospecting efforts). Go above and beyond for your sellers and buyers. Believe me, they'll notice and they'll remember. And will reward you for your efforts for years to come.

 

It's possible that NONE of the above activities will result in a sale in 30 days or even 60. But if you're in this for the long haul, I guarantee that in a year, you'll be thrilled with the results.

Power Principles | Audio MP3 Instant Download - 5 Principles That Change Everything. Click here to learn more.

Jennifer Allan
About the author:

Jennifer Allan is a top producing real estate broker, a published author, a speaker and a trainer. She has written five books about the business of selling real estate, including her flagship book: Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect. Her book shows new agents how to jumpstart their career so that they can experience success before they become discouraged and risk being just another real estate statistic. She is a regular columnist at Realty Times and RIS Media, and one of the industry's most popular bloggers.

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