Sales meetings. What kind of feeling does that term bring up in you?

If you're a manager, do you struggle to find meaningful, fresh content each week? Or are you prepared and look forward to the chance to lead and inspire your sales team?

If you're a sales rep, do you dread taking time away from the phone and think your company's meetings are just a big waste of time and energy?

Here's the good news -- a good sales meeting can be a powerful sales tool and can provide valuable training and information that helps everyone perform better.

If you're a manager use this outline to instantly improve the effectiveness of your sales meetings, and if you are a sales rep, forward this to your manager!

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The Successful Sales Meeting Agenda:

1 - Start and end your meetings on time. If any sales reps are consistently late, sit with them after the meeting and enlist their support and express your expectations of them. But lead by example -- start and end your meetings on time.

2 - Print out your meeting agenda and pass it out at the beginning of the meeting.

3 - Start with a sales quote of the day. Make sure and pick one that addresses what your sales team is struggling with this week or month.

4 - Discuss office production (not individual). This is the time to emphasize what your TEAM is doing right. Don't single people out (either good or bad), rather, talk about your company's overall production.

5 - Marketing updates. This is the time to motivate your team by letting them know what the company is doing to help and support them.

6 - Upcoming training schedule (give brief details and stress the importance of attendance).

7 - Sales training portion (15 to 20 minutes). Again, this type of sales training should focus on the skills that your team can use the most. (if you're stumped for ideas, call me!)

8 - Office administrator announcements (if any).

9 - A quick have and wants session. This is the time to let your sales team vent or state their needs.

10 - Recognition of top performance -- give out a weekly trophy to the producer or sales rep of the week. (Reusable trophy gets transferred from rep to rep based on production, lead generation, attendance, best effort, etc.).

11 - End meeting (on time!)

Follow this structure and begin having powerful, value packed meetings starting with your very next one.