5 Critical Sales Skills to Improve Performance
Research demonstrates that there are Five Critical Selling Skills. Thousands of assessments of salespeople in hundreds of companies demonstrate that certification in Action Selling improves performance dramatically in all five of those critical skills.
The Secret to Quantum Growth
A "supercharging" effect occurs when training in the Action Selling system. It is extended beyond the sales force to all employees in an organization. In fact, one company, Supply Chain Services, achieved a 60 percent boost in revenue this year, with no drop in profit margin, after training all of its employees in Action Selling.
Yes, that happened in the current stagnant economy.
We point to the tremendous synergy that comes when all employees understand that every interaction with a customer, or potential customer, is a sales call - one that leaves the customer more sold or less sold on the company. The powerful effect of tearing away the veil of mystery that surrounds the sales process, so that non-sales types, including managers, can offer advice and guidance that is actually helpful to the sales force.
There is also one fundamental reason why training in Action Selling can lead to quantum growth in revenue. That is because Action Selling produces quantum improvements in sales skills.
For quantum growth, you need quantum improvement in sales skills.
To put it simply, Action Selling makes salespeople better because it works. And it works because Action Selling teaches sales skills that can be taught and that really make a difference. The same cannot be said of most other sales-training programs.
Research demonstrates that there are Five Critical Selling Skills. Thousands of assessments of salespeople in hundreds of companies demonstrate that certification in Action Selling improves performance dramatically in all five of those critical skills. The improvement is significant regardless of how experienced and successful the salespeople were to begin with.
Here are the Five Critical Sales Skills that Action Selling isolates and teaches:
• Managing the buyer/seller relationship
• Sales call planning
• Questioning skills
• Presentation skills
• Gaining commitment
Help your team close more sales by clicking here for a Ready to Go Sales Training Kit.
Article contributed by Duane Sparks, Author of Action Selling
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