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The Sales Store Author Profiles Sandra Sellani

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Sandra Sellani
Known by audiences and clients as "The Cure for the Common Brand," author, consultant and speaker Sandra Sellani is Principal of The Sellani Group Brand Strategists, a Newport Beach based consultancy that specializes in service industry branding and marketing. Sandra is the past Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that grew from $2.1 to $11 billion in sales during her five years with the company.
 
Sandra and her team have won more than 30 awards for marketing, public relations and communications from organizations including the Public Relations Society of America and the International Association of Business Communicators. Her work to date encompasses more than 20 years of management in sales, marketing and branding. Her proprietary branding methods including the BQ Test and VRIO Branding Model. Sandra helps her clients to find their unique point of differentiation and band it in a way that is powerful, memorable and inimitable. Sandra has an executive MBA from Pepperdine University, Malibu, California. She resides in Newport Beach, California.

Sandra Sellani
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What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors and Multiply Profits with Brand Quotient | Hardcover Book
What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors and Multiply Profits with Brand Quotient | Hardcover Book
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What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand.
 

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