What is most important to your success as a sales or business professional? Many people will tell you that it's all about crafting the right pitch, making more cold calls, or having a powerful closing technique. Some will say that it's education, experience, product knowledge, job title, territory, or business dress. Others argue that it's your company's reputation, brand awareness, product, price, or service guarantees. There are even those who say it is an investment in the latest CRM software, Sales 2.0 tools, or your social media strategy. Jeb Blount says—none of the above!

The truth is, success is powered by your ability to solve the problems of your customer. When you solve problems, your job is done, and the sale is made. But how do you get to that point?

An expert with decades of experience in the sales trenches, Jeb Blount has learned that successful sales are built around a solid knowledge of people—how they are motivated to buy and how they can respond positively to the right approach. In People Buy You, Blount provides a commonsense system, based in solid sales psychology, that will help you:

• Overcome three relationship myths that are holding you back
• Use five levers that open the door to stronger relationships that quickly increase sales,improve retention, increase profits, andadvance your career
• Make instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs
• Anchor your business relationships and create loyal customers who will never leave you for a competitor
• Build your personal brand to improve your professional presence and stand out in the marketplace

With strategies, stories, and fascinating examples of sales successes (and failures), Blount shows you how to evaluate your relationship tactics, customize a strategy that works for your business, and create the sales success of your dreams.