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It has been proven over and over that it is in the best interest of sales professionals to nurture their existing customer relationships to succeed in the long term. The cost of maintaining and growing an existing customer is considerably less than acquiring a new one. With that in mind, this topic is about continuing to educate our existing customers about how we can help them succeed. Often, we sell them one solution to get one result and we fail to expand that relationship across their organization or across our own suite of solutions. In this topic, your team will be challenged to think about what their customers don’t know you can do for them. They will leave the meeting with a strategy for uncovering new needs at existing customers and then sharing solutions to those uncovered needs. The result should be expanded business with existing customers. (www.meetingtowin.com)