How to Communicate Your Value. “What do you do?” A seemingly simple question, isn¼t it? The answer or “sound bite” may be the difference in whether your sellers get a chance to “tell me more” or cause people to snore! An effective sound bite (often called an elevator speech) engages and communicates how you serve and the value you provide. It¼s not about your product or service. As every contact is a potential new customer or referral possibility, a great sound bite answer to “What do you do?” can come in handy to grow your business. Let¼s engage others to watch our sales soar and not bore!

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