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RJ Reynolds Tobacco
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About RJ Reynolds Tobacco:
Building strong brands and providing adult tobacco consumers high-quality tobacco products is essential to the long-term growth of R.J. Reynolds Tobacco Company. R.J. Reynolds' total tobacco company strategy divides the company's cigarette brands into three categories -- growth brands, support brands and non-support brands.
The company's overall objective is to increase growth brand share of market, and effectively manage its support brand and non-support brand portfolios. Effective management of our cigarette brand portfolio provides financial resources to invest in product and packaging innovation in both the cigarette and modern, smoke-free tobacco categories, resulting in sustainable profit growth, and superior relationships with retailers and adult tobacco consumers.