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Lead Manager Consumer Marketing


Santa Fe Natural Tobacco Company, Inc. manufactures Natural American Spirit 100% additive-free natural tobacco products, including styles made with organic tobacco. 

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; Niconovum USA, Inc.; Niconovum AB; and R.J. Reynolds Vapor Company. 

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. The company’s brands include two of the best-selling brands in the United States: Camel and Pall Mall.

American Snuff Company, LLC is the nation’s second-largest manufacturer of smokeless tobacco products. Its leading brands are Grizzly and Kodiak. 

Niconovum USA and Niconovum AB market innovative nicotine replacement therapy products in the U.S. and Sweden, respectively, under the Zonnic brand name. 

R.J. Reynolds Vapor Company makes and markets VUSE digital vapor cigarettes.

We are looking for a dynamic, creative, and passionate individual to join our marketing family. You will be responsible the delivery of Consumer Relationship Marketing (CRM) strategies and programs for the Natural American Spirit brand – and in doing so you will be ensuring that our brand difference and company values are embedded in every interaction with a highly evangelical adult tobacco consumer base. You will collaborate with cross-functional teams to drive CRM initiatives that build and enhance the Natural American Spirit brand and Santa Fe Natural Tobacco Company relationships through mass one-to-one communication touchpoints. Through effective execution of one-to-one communication you will elevate the consumer experience while effectively sharing and demonstrating the product and company proposition.   The Lead Manager Consumer Marketing – Consumer Relationship Marketing – Natural American Spirit Brand will:
  • Drive execution of one-to-one communications, trial strategies and tactics that enhance brand equity, increase trial and conversion, and incite brand loyalty that fosters word-of-mouth.
  • Assist in the development of CRM strategies that align with business objectives and consumer insights.
  • Support Consumer Marketing Planners by executing agreed upon CRM strategies.
  • Provide leadership in a Project Management role by collaborating with broad, cross functional teams (Consumer Marketing, Trade Marketing, Finance, and Third Party Agencies).
  • Aid in the development of messaging and material concepts that strengthen the company sustainability platform.
  • Support other touchpoints as necessary to include, but not limited to, on pack communications, Consumer Engagement programs, etc.
  • Other duties as assigned.
  • Bachelor’s degree required; Master’s degree preferred
  • 3 + years relevant corporate marketing experience – preferable in consumer packaged goods
  • Good understanding of consumer marketing fundamentals
  • Strong project management skills / detail oriented
  • Demonstrated personal initiative, responsibility, and time prioritization skills
  • Demonstrated track record of successful, innovative problem solving, and leadership
  • Functional Area expertise and working understanding of the marketing process
  Special Skills/Attributes:
  • Interpersonal and team leadership skills
  • Creative thinker with an open mind to learn and explore new areas and opportunities
  • Strong analytic capability and planning skills
  • A willingness to take responsibility and accountability
  • The ability to facilitate and manage conflicting demands
  • Ability to deal with ambiguity while progressing to achieve key milestones
  • Resourceful and highly results oriented with a high level of energy to champion projects
  • Passion for pushing beyond what has been done in the past to identify new ways of approaching ideation, development, and marketing
  • Honesty, integrity, trustworthiness, and dependability
  • Strong oral and written communication, negotiation, and problem solving skills


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  • Company: Santa Fe Nature Tobacco Company
    (view all jobs of this company)
  • Location: Santa Fe
  • State: NM
  • Category: Sales & Marketing
  • Posted on: Mar-13-2019
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