Content that Converts

Content is the new currency in marketing. It has the power to drive traffic, to build instant rapport, to simultaneously nurture an infinite number of qualified but not-yet-ready-to-buy prospects. Good content flows quickly and easily from organizations that are already, organically customer-centric. If you know your customer—who they are, what they care about, what they want—you have a limitless source of inspiration for new content to capture, cultivate and convert prospers into loyal, passionate customers.  

This course is designed to help you conceive, create and leverage content for your business, brand or organization. We'll focus on: 

  • Content Strategy
  • Content Creation
  • Content Leverage

The potential for content is enormous. Done correctly, an effectively executed content strategy can mobilize and capitalize on your market potential at a fraction of the cost of traditional advertising, and with residual benefits.  

Picture of Matt Heinz
FACILITATOR
About Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.

Course Curriculum Get Started

Section 1: Introduction

  • Topic 1Introduction to Content Marketing and the Buyer's Journey
  • Topic 2About the Facilitators
  • Topic 3The Case for Content Marketing
  • Topic 4Course Overview and Objectives

Section 2: Workbook and Course Slide Deck

  • Topic 1Content that Converts Slide Deck
  • Topic 2Content that Converts Workbook
  • Topic 3Secrets to Successful Content Marketing eBook

Section 3: Strategy & Benchmarking

  • Topic 1Content Strategy, Buyer Persona's, and Mapping
  • Topic 225 Content Marketing Pitfalls and How to Avoid Them

Section 4: Content Strategy Execution

  • Topic 1Operational Efficiency
  • Topic 2Content Marketing Metrics for Your Blog
  • Topic 3The Content Marketing Funnel and It's Role in Your ABM Strategy

Section 5: Impact and Amplification

  • Topic 1Driving Engagement, Interactivity, Response
  • Topic 210 Essential Elements to Make Your Content Go Viral

Section 6: Outcomes and Optimization

  • Topic 1Scorecards, Dashboards, and OODA Loop Implementation
  • Topic 211 Reasons Your Content Marketing Isn't Working
  • Topic 33 Tips to Improve Your Content Marketing ROI
  • Topic 4When Will My Content Marketing Efforts Start to Payoff

Section 7: Bonus

  • Topic 1Matt Heinz on Content Hacks
  • Topic 27 Habits of Incredibly Effective Marketers
  • Topic 3Advice for Sales and Marketing Working Together

ANNUAL PASS – BIG SAVINGS Get the freedom of unlimited access to all current and future public courses for a full year - on your desktop and mobile device - for one low investment. Learn More

Special Offer: For a limited time the Annual Pass is only $999.00

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