How to Differentiate in a Buyer Centric Marketplace

It's a cold hard fact. The sales landscape is changing. Buyers in the new economy have an extreme information advantage. In most cases, they have extensive knowledge about your product and service before you ever call or walk through their door.  This means you'll need to leverage new ways to differentiate yourself.

Competition for prospects in our hyper-competitive marketplace is intense.  To be successful you fight and claw for every opportunity.  

To win capture the attention of your prospects and win deals you need a new set of skills and techniques. In this course, taught by channel sales acceleration expert, Keith Lubner, you'll gain insight into these new techniques and how to leverage them through marketing, prospecting, thought leadership and selling skills.

Course Curriculum Get Started

Section 1: Course Overview

  • Topic 1Introduction
  • Topic 2About Keith Lubner
  • Topic 3Intellectual Property Notice

Section 2: Leveraging Inbound Marketing to Fill The Sales Pipeline

  • Topic 1Module Overview
  • Topic 2Leveraging Marketing Part One
  • Topic 3Leveraging Marketing Part Two

Section 3: Intense Focus on Prospecting

  • Topic 1Module Overview
  • Topic 2Define Your Target Prospects
  • Topic 3Prospecting Tips and Tricks
  • Topic 4Alternative Prospecting Methodologies
  • Topic 5Prospecting Secrets of Top Earners

Section 4: Leveraging Thought Leadership

  • Topic 1Module Overview
  • Topic 2Differentiation Through Thought Leadership

Section 5: Business Guidance Selling

  • Topic 1Module Overviw
  • Topic 2Differentiation Through Business Guidance

Section 6: Adaptive Partnering

  • Topic 1Differentiation Through Adaptive Partnering
  • Topic 2Leveraging Adaptive Partnering

ANNUAL PASS – BIG SAVINGS Get the freedom of unlimited access to all current and future public courses for a full year - on your desktop and mobile device - for one low investment.

Special Offer: For a limited time the Annual Pass is only $999.00

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