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The relationship you want with your clients sounds like, “I gotta guy,” or the female version thereof.
You want the kind of relationship that when a competitor calls your client, their attempt to woo them away is rejected out of hand because they have you. You want a relationship that is so strong that your customer isn’t even open to considering someone else. Ever.
That relationship protects you from competitive threats, and it helps you to build your business. Whenever anyone mentions to your client that they have some problem that you could easily take care of, you want your client to recommend you.
But if you are going to create and hold this place over time, you are going to have to earn that level of loyalty.
I’ve heard people say, “I don’t want a client that calls me after hours or on weekends.” What they are really saying is that they want someone else to be that client’s go-to person.
If you want loyalty, you have to earn it. If your goal is lifetime clients, this is what it takes.
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Anthony Iannarino is a prolific blogger, speaker, and bestselling author. Whether he is speaking at a sales conference or at a sales kickoff meeting, Anthony engages his audiences from start-to-finish. His thought-provoking talks are rich with actionable ideas that can be applied immediately. Anthony is also known for infusing humor, story, and playfulness into his keynotes and workshops. Find more information about Anthony at The Sales Blog.
Anthony Iannarino is a prolific blogger, speaker, and bestselling author. Whether he is speaking at a sales conference or at a sales kickoff meeting, Anthony engages his audiences from start-to-finish. His thought-provoking talks are rich with actionable ideas that can be applied immediately. Anthony is also known for infusing humor, story, and playfulness into his keynotes and workshops. Find more information about Anthony at The Sales Blog.
More than 360,000 sales pros build their skills with Sales Gravy each week!