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Lean Communication for Sales: Talk Less, Sell More | ebook

Lean Communication for Sales: Talk Less, Sell More | ebook
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Would your prospects and customers pay to listen to you? As a B2B sales professional, your role is to deliver the information buyers need to make the best possible decision. But with the entire world clamoring for their attention, it’s no wonder that buyers put off talking to salespeople for as long as they can. Lean Communication for Sales will help you to communicate more value in fewer words—and become a valuable asset to your customers.

Lean Communication for Sales teaches you how to communicate higher value with less waste by applying the principles of lean thinking to your sales communication process. It’s as simple as ABCD: Add value, Briefly and Clearly, through productive Dialogue.
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