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The So What? of Features to Benefits 105 | Instant Download Ready to Go Training Kit

The So What? of Features to Benefits 105 | Instant Download Ready to Go Training Kit
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Sharpenz - Ready to Go Sales Training Kit

With this fun "So What?" activity, your sellers are on their way to impact customers who will be more likely to buy. Instead of falling into the common sales mistake of using feature-to-feature statements, it can be very simple to use benefit statements that will keep your value top of mind. Huthwaite's 12 year sales research study showed that when benefit statements were included in sales presentation, customers were more likely to buy.

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