Objections | Sales and Closing Skills Training

Objections – the art and science of getting past no – is our master class on objection handling. We can unequivocally say that Objections is the most comprehensive course on dealing with and getting past sales objections on the market today.

In this core part of our sales training system which may be delivered as a stand-alone course or combined with other courses, your sellers gain the skills and competencies to adeptly move past the four types of objections the face in the sales process and gain control of the sales call.

  1. Prospecting Objections
  2. Red Herrings
  3. Micro-Commitment Objections
  4. Buying Commitment Objections

The Most Comprehensive Course on Handling Sales Objections on the Market

More Information

The most comprehensive course on handling and getting past sales objections and the fear of rejection on the market today.


Course length may expand or contract depending on modules covered, and customization for you unique situation.

In-Classroom: One Day (8-Hours)

Remote Instructor Facilitated Virtual Classroom: Eight live one hour sessions with facilitator, plus self-directed modules, delivered over eight weekly sessions.


  • The Most Important Discipline in Sales
  • 3 Step ASK Framework
  • Developing Emotional Self-Control and the 7 Deadly Disruptive Emotions
  • How to Become Rejection Proof and the Science Behind the Fear
  • The Genesis of Buyer Resistance and Avoiding Pitfalls
  • Mastering Human Influence Frameworks
  • Objections vs. Questions vs. Negotiation vs. Rejection
  • Yes Has a Number – Leveraging Ratios
  • Mastering the Ledge Technique
  • 3 Step Prospecting Objection Turn-Around Framework
  • Avoiding Red Herring Objections
  • Leveraging the 4 Step Agenda Framework to Gain Control of the Sales Conversation
  • Leveraging Micro-Commitments to Test Engagement and Accelerate Pipeline Velocity
  • 3 Step Micro-Commitment Objection Turn-Around Framework
  • The Origin of Buying Commitment Objections
  • How to Increase Win Probability and Reduce Buying Commitment Objections
  • Leveraging Discovery to Bring Objections to the Surface Early
  • 4 Rules of Effective Sales Conversations and Activating the Self-Disclosure Loop
  • Pre-Closing Call Planning Process and Developing a Fall Back Position
  • 5 Step Buying Commitment Objection Turn-Around Framework
  • Role Plays, Exercises, and Practice Cases: This course includes heavy hands-on experimental learning in the form of Role Plays, Practices Cases, and group exercises.


This course may be customized for your group and modules may be grouped, adjusted, or removed as needed. Call 1-844-447-3737 for more information.


  • Participant Workbook
  • Practice Cases and Exercises
  • Self-Directed Video Based Modules
  • Access to the Sales Gravy University Online Learning Platform
  • Four One-Hour, Post Course, Anchor Sessions with a Master Trainer in our Virtual Classroom


Because Objections is highly interactive and skills are developed through role plays, practice cases, group discussions, exercises, and one to one coaching, our clients gain the highest ROI on the training investment when this course is delivered in a classroom environment.

Remote Instructor Facilitated Virtual Classroom

When your team is remote, spread-out, or the expense of taking them out of the field for classroom training is too high, RIFVC may be a cost effective choice for your group. Our remote course is delivered over eight live one hour sessions (usually eight weeks) by our Master Trainer and supplemented with video-based, self-directed modules and off-line exercises.


Want your in-house trainers to deliver the course? No problem. You may license this program. We train your trainers and supply all of the course material. Give us a call at 1-844-447-3737 to learn more about our innovative licensing options.


This course is designed for all sales leadership roles including Sales VPs, directors, frontline sales leaders, and aspiring sales leaders. We recommend that executives and operators audit the course with their people.


Most training companies deliver generic training out of an off-the-shelve box. Therefore expecting every company to fit neatly into their little box. This is why participants don’t find the training content (or facilitators) credible, training often fails to deliver the outcomes you expect, concepts don’t stick and behaviors don’t change, you feel like you don’t get a fair return on your training investment

At Sales Gravy, we are known for our ability to speak our customers’ language and customize and shape training around each client’s unique situation and culture.

When training curriculum is developed in your language, integrates into your specific sales process, and addresses your unique challenges and go-to-market strategies, participants are more engaged, assimilate the training content faster, and skills stick over the long haul.

The results: Engaged learners, leading to real long-term behavior change, a significantly higher return on your training investment, and measurable business outcomes you can count on.


To guide us while working with you and your team, we leverage a proven process – ADIO² – for developing and customizing powerful and engaging training curriculum and content specific to your unique situation.

Sales Gravy Proven Process for Custom Sales Curriculum Development

  • Assess: Our process begins with deep discovery to gain an understanding of your unique situation, culture, sales process, go-to-market strategies, customer base, industry norms, challenges, desired future state, metrics that matter, and measurable business outcomes. With this information we begin the design process and collaborate with you to develop a Business Success Plan that defines outcomes, expectations, and targets.
  • Design: Next we design and customize the training curriculum, content, workbooks, exercises, practice cases, and coaching guides specific to your organization. The learning path is aligned with the Business Success Plan. Media, workbooks, training decks, videos, and tools are customized with your organization’s branding.
  • Implement: Leveraging a blended learning methodology that connects with adult learners and generational learning styles, we deliver the training to your team.
  • Operationalize: ROI occurs when training sticks over the long-haul. Through post-training anchor sessions, online modules, and coaching guides we help participants turn new skills into habits. We then work with your leadership team to integrate new skills into your processes, systems, and sales automation stack.
  • Optimize: Working in concert with your team, we analyze performance data and iterate the program to improve outcomes and accelerate performance.


Use the contact form below to learn more or give us a call at 1-844-447-3737.


Sales Gravy is a global training, development, and consulting company with a focus on business-to-business sales acceleration. 
We’re known for helping our clients make sales productivity and performance improvements, fast. We’ve built our reputation on shaping and customizing training curriculum around our clients’ unique situations and cultures. 
We believe, at the core, that delivering training content in our clients’ language is the most effective way to make training stick, generate high ROI on your training investment, and speed the pace of the assimilation and actualization of concepts and skills in the real world.


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