Marketing


Trouble is that while sellers like to receive testimonials, many fail to leverage the full potential of this valuable sales tool. The use of RELEVANT testimonials has helped me and my clients open doors faster and close bigger deals. by Jill Harrington Distrust in sales and marketing messages has skyrocketed over recent years. Not surprising when you see some of the ridiculous unsubstantiated claims made in e-mails. Buyers may not...

Read More

Until the obstacle of an unfriendly website is removed, then learning more about social media will probably not secure the results you want. If the ultimate goal is to drive traffic to your website, and your cyberspace storefront is not keyword rich, easy to navigate, and ladled with fresh content, you will have visitors who stay less than 10 seconds. How exactly does that increase sales? by Leanne Hoagland-Smith Each day I receive...

Read More

Email lists can be a blessing or a curse. When they’re filled with real email addresses of people in your target micro-segment, an email list is an invaluable demand generation resource. When it’s populated with fake, inactive, or irrelevant accounts, however, they typically lead to misplaced effort and wasted resources. Not surprisingly, I hear from clients all the time asking how to build an email list that will get results. Should...

Read More

By Kendra Lee Here are three tips to expand your social media sphere, make it work for you and even enjoy it. Master these easily executable tasks that cause people the most stress and you are on your way to social media success. Facebook, Instagram, Pinterest, LinkedIN, Twitter, Google Plus… Social Media is here to stay and professionals continue to feel the pressure to play on every channel. For some, it can be so overwhelming that...

Read More
A Confused Customer ALWAYS Says NO

A Confused Customer ALWAYS Says NO


Posted By on Apr 4, 2014

Are you sending your customer mixed messages about what you are selling to them?  What is your specialty and do your customers know it? by Kim Dukes, The Sales Diva As any of my family and friends will tell you – I LOVE to cook. I also love to read. A few weeks ago I stumbled upon an ancient book that within a second had me laughing in the aisle. (I tried not to laugh too hard as I didn’t want to interrupt the opera...

Read More

by Colleen Stanley I was speaking at the BONA Certified Craftsman conference last weekend. It was a great group of business owners, eager to learn how to build their organizations. Fortunately for me, there was a break in my schedule, so I visited another speaker’s session. John Vachalek, president of Webolutions, a strategic marketing agency shared many great ideas during his session. One idea really caused me to have a ‘duh’ moment....

Read More