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It’s Risky Business to NOT Prepare Your VM Messages

Posted By on Dec 8, 2016 |


Good opportunities are hard to come by, so blowing it because of a bad voice mail is a waste. Could your reps be leaving poor voice mail messages? And what’s that costing in sales, confidence and productivity?


by Alice Kemper

Bernie left two messages today.

The first one came while I was on another call and the second one came after I left the office.

The first one was a cold call introduction to his company. His message was all over the place stating his name, company, a value proposition, the percent of commission I could earn if I partnered with them and more stumbling about what he wanted to talk to me about and to call him back.

As I listened to this one I wasn’t wowed or impressed or really knew what he was offering, even the 70% commission didn’t jazz me enough to run and instantly return his call.

Three hours later he left a second message. He was apologizing for leaving an unprofessional message. In his prospecting efforts later in the day, he had connected with a business associate of mine and apparently told her of his blunder to me. She informed him of our business friendship and suggested to call me back.

This second message did place a big smile on my face and I realized Bernie had been agonizing about his voice mail fail all day. Poor Bernie.

Could your reps be leaving poor voice mail messages? And what’s that costing in sales, confidence and productivity?

Bernie did the #1 sales fail on his first voice mail message.

He wasn’t prepared.

Without preparation the message becomes rambling, filled with nothing, includes poor benefits, and is certainly a very weak message leaving a bad impression.

Good opportunities are hard to come by, so blowing it because of a bad voice mail is a waste.

Here’s how to prepare a 3 Step Voice Mail Launch for greater success.  (PS.. This does not guarantee a return call, it does increase your odds for the prospect to take a return call.)

3 Step Voice Mail Launch formula:

VM Launch Step 1: State their name, your name and company

VM Launch Step 2: Explain why connect that’s intriguing and all about them

LM Launch Step 3: State when you will be calling back and leave your name and number in case they want to call you before the date/time you say you’ll be calling again.

Here’s my stab at a better 30 second VM message Bernie could have left…

Hello Alice. This is Bernie with XYZ Company.

Today other like-minded training solutions firms are receiving residual income by reaching new customers through our exclusive online 500,000 person database with a click of a button.

I’ll call back on Tuesday morning, as you may be interested in an entirely new revenue stream too. Again, I’m Bernie and can be reached at 123-456-7891 in case it’s easier for you to call me back before I call you on Tuesday.

Thanks and have a great day.

See the difference?  It takes a little time to get these voice mail messages to sound natural.

After you put it in writing, read it aloud and time it.

By reading it aloud you’ll discover if it’s too formal or stilted and where you need to adjust.

The bottom line is… if you don’t prepare your voice mail, you may end up as embarrassed as Bernie was and sabotage your confidence and sales success.


alice-kemper-profile-300-whitebgAlice Kemper is a consultant, trainer, speaker and author.  Alice founded Sales Training Consultants in 1983. She combined her teaching, American Greetings and Harte-Hanks sales and sales management experience to design and facilitate top-notch training for bottom-line results. Alice’s “how to” seminars have profoundly impacted a wide variety of people in the United States (taking her to 49 states), Canada, Israel and Thailand.