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Posts Tagged "communication"


By Jill Konrath Decision makers don’t care about your product’s speed, specifications, or efficiency. They don’t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Buyers are particularly attracted to phrases that are linked to their business goals and objectives. Start speaking in these terms and you’ll definitely...

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by Lydia Ramsey Much has been written and much has been said about the art of conversation. It comes easily to some, and for others, it’s a major struggle to get a dialogue underway and to keep it flowing.  In the business world, you need good conversation skills to build relationships with your prospects, clients and colleagues.  The more you know about the people you do business with, the better you can serve them. The more...

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We are so busy selling that we end up talking over our clients and never hearing them.  I learned the most fascinating information when I lost my voice and was forced to be an observer.   by Jill Harrington I lost my voice in 2012. The combination of a viral infection and an over-ambitious speaking schedule resulted in swollen vocal chords and strict orders from the EN&T specialist to “rest” my voice. Considering the only sound I...

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by Leanne Hoagland Smith Do you ever find yourself thinking or even worse saying Yeah, But? Did you know that Yeah, Buts are among the numerous weasel words of life that keep you from getting to where you want to go?How many times a day have we heard someone say: Yeah, I could lose weight, but I am too stressed out? Yeah, we could sell more widgets but our customer service people need to be better? Yeah, we know children could do...

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Most buyers are stressed, time deprived, and frustrated from not being heard.  Listen to them and you’ll be the person in the room that they remember! by Nancy Bleeke, Author of Conversations That Sell Kudos to the marketers who years ago created the series of commercials for Dos Equis beer featuring the Most Interesting Man in the World. Viewers were intrigued, wondering, “Who is this man?” What has he done to earn this title?...

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