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Posts Tagged "communication"


By Jill Konrath Decision makers don’t care about your product’s speed, specifications, or efficiency. They don’t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Buyers are particularly attracted to phrases that are linked to their business goals and objectives. Start speaking in these terms and you’ll definitely...

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By Josiane Feigon Remember the days when you couldn’t WAIT to listen to your voice mail messages? People made things happen and got things accomplished through voice mail. We patiently listened to 3-minute voice mail messages and took action. We even thanked people for taking the time to leave us a voice mail message. Today, voice mail is a rude interruption and something we don’t even bother to check when it comes through our Smart...

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By Kendra Lee More than a year ago, we wrote a client case study about the importance of putting quality ahead of quantity when it comes to lead generation.  Our client, a provider of office technology solutions to companies around the world, was using practically all means of communication to generate leads and reach out to people their sales and business development teams felt were “true prospects.” They had a highly trained sales...

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by Julie Hansen What is your most powerful sales tool?  Your website?  Your video brochure?  Your multi-media presentation in 3-D?  While all of these can support your message, the answer lies much closer to home.  YOU are your most powerful sales tool.  It’s not so much what you say as how you say it that influences other people.  Studies show that 55% of what is communicated to others comes from our body language, 38% from the sound...

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Are your emails feeling stale and like they are being sucked into a vacuum somewhere?  Anne’s blog may just breathe a little life into your emails today. by Anne Miller Looking for a fresh approach to getting meetings with impossibly difficult people to see?  Create a variation of this letter: In 1934, well before the days of LinkedIn,  Robert Pirosh, an aspiring writer went to Hollywood to make his fortune. He sent this letter...

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