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Posts Tagged "communication"


By Jill Konrath Decision makers don’t care about your product’s speed, specifications, or efficiency. They don’t care about the wonderful methodology you use. Your offering is simply a tool. They care only about the results your offering delivers for them. Buyers are particularly attracted to phrases that are linked to their business goals and objectives. Start speaking in these terms and you’ll definitely...

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by Lydia Ramsey Much has been written and much has been said about the art of conversation. It comes easily to some, and for others, it’s a major struggle to get a dialogue underway and to keep it flowing.  In the business world, you need good conversation skills to build relationships with your prospects, clients and colleagues.  The more you know about the people you do business with, the better you can serve them. The more...

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by Leanne Hoagland Smith Do you ever find yourself thinking or even worse saying Yeah, But? Did you know that Yeah, Buts are among the numerous weasel words of life that keep you from getting to where you want to go?How many times a day have we heard someone say: Yeah, I could lose weight, but I am too stressed out? Yeah, we could sell more widgets but our customer service people need to be better? Yeah, we know children could do...

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By Josiane Feigon Remember the days when you couldn’t WAIT to listen to your voice mail messages? People made things happen and got things accomplished through voice mail. We patiently listened to 3-minute voice mail messages and took action. We even thanked people for taking the time to leave us a voice mail message. Today, voice mail is a rude interruption and something we don’t even bother to check when it comes through our Smart...

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By Kendra Lee More than a year ago, we wrote a client case study about the importance of putting quality ahead of quantity when it comes to lead generation.  Our client, a provider of office technology solutions to companies around the world, was using practically all means of communication to generate leads and reach out to people their sales and business development teams felt were “true prospects.” They had a highly trained sales...

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