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Posts Tagged "email prospecting"


Clean Up Your Email!


Posted By on Feb 19, 2016

With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. by Kendra Lee Your lead generation email list is one of the top four factors that cause marketing campaigns to fail.  This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you...

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“I used to send a hundred template emails and get no response. Now, I take that same time to send 10 strategic cold call emails with ample research and will get 5 responses.” by Jill Konrath Daniel McLellan shares how he “closes” his emails in a recent message to me.  It is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? The person on the other end feels like...

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By Kendra Lee By now, most salespeople understand the importance of short, sweet, and effective email subject lines. In essence, they are the gateway to better email engagement and higher response rates. If you write compelling subject lines, you stand a better chance of surviving the three-second process that we call the “glimpse factor” — the time frame in which your prospects decide whether or not to open an email. If you write...

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By Kendra Lee Prospecting email subject lines are crucial in getting prospects to open emails. Most businesses are using email as their primary form of communication, and your prospects and customers are inundated with it. To be noticed, you have to make sure your subject line stands out to get past their glimpse factor. But you want more than to be noticed. You want prospects to feel they must open, read and act on your email. Here’s...

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by Jill Konrath When I got the message below from Daniel McLellan, I had to share it with you. The way he “closes” his emails is much better than what I recommended in my new Ultimate Guide to Email Prospecting.  Why is it better? The person on the other end feels like they’re talking to a human being, not a salesperson. It reduces their defensive responses and opens them to actually talking with you — just...

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