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Posts Tagged "email prospecting"


There’s a fine line between providing a prospect with information that will peak their interest and giving out vital information that they could potentially run with on their own. Giving away too much results in contacts having little interest or need to follow up. And that results in – you guessed it – total silence. by Kendra Lee One of the biggest challenges in selling is trying to keep contacts engaged when you’re prospecting....

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by: Susan A. Enns Do you ever wonder if your email was received? With today’s spam filters, it’s a valid concern! Sometimes an email gets through, sometimes it doesn’t, so really, how do you know? To keep your sales process moving forward, phone the recipient the day after your send the email and ask if they have received it. Regardless of the outcome, and even if you end up just leaving a voice mail referencing what you sent, your...

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Clean Up Your Email!


Posted By on Feb 19, 2016

With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. by Kendra Lee Your lead generation email list is one of the top four factors that cause marketing campaigns to fail.  This issue comes up in every one of my lead generation speaking engagements and many of our team’s initial strategy discussions with new clients. So let’s address it. Over the next several weeks I’ll share with you...

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“I used to send a hundred template emails and get no response. Now, I take that same time to send 10 strategic cold call emails with ample research and will get 5 responses.” by Jill Konrath Daniel McLellan shares how he “closes” his emails in a recent message to me.  It is much better than what I recommended in my new Ultimate Guide to Email Prospecting. Why is it better? The person on the other end feels like...

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By Kendra Lee By now, most salespeople understand the importance of short, sweet, and effective email subject lines. In essence, they are the gateway to better email engagement and higher response rates. If you write compelling subject lines, you stand a better chance of surviving the three-second process that we call the “glimpse factor” — the time frame in which your prospects decide whether or not to open an email. If you write...

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