Posts Tagged "email"


By Kendra Lee Email is the new phone in today’s sales world. It’s currently one of the most effective online customer acquisition tools according to this post from Wired–ranking just behind organic search and paid advertising, but ahead of social media channels like Facebook and Twitter. There’s just one problem with the way many businesses have begun to view and deploy email as a sales tool –they’re executing campaigns without first...

Read More
Business Emails and Emoticons :)

Business Emails and Emoticons :)


Posted By on Jun 12, 2014

By Kendra Lee By now, most salespeople understand the importance of short, sweet, and effective email subject lines. In essence, they are the gateway to better email engagement and higher response rates. If you write compelling subject lines, you stand a better chance of surviving the three-second process that we call the “glimpse factor” — the time frame in which your prospects decide whether or not to open an email. If you write...

Read More

By Kendra Lee More than a year ago, we wrote a client case study about the importance of putting quality ahead of quantity when it comes to lead generation.  Our client, a provider of office technology solutions to companies around the world, was using practically all means of communication to generate leads and reach out to people their sales and business development teams felt were “true prospects.” They had a highly trained sales...

Read More

By avoiding the most common mistakes other people make, savvy sellers like you can move their way to the top of the inbox, and fill their sales funnels with new leads. By Kendra Lee, President, KLA Group In a perfect world, every email we send to a potential client would be read and responded to right away. Unfortunately, many of our prospects are too busy to even look at all the messages they receive, much less act on them. By...

Read More

Even with their best intentions, the chances that a prospect will actually respond to your email, if they weren’t compelled to do it right away, are slim. It’s critical that you send prospecting and lead-generation emails that compel them to take action right away. by Kendra Lee You’ve taken the time to develop a great email prospecting list, crafted a brief, interesting note to send off to potential clients, and then excitedly hit...

Read More